SOURCE: Pereira & O'Dell

June 09, 2009 09:00 ET

Muscle Milk Names Pereira & O'Dell Agency of Record

Muscle Milk Credits Passion and Creative Vision as Winning Ingredients in Competitive Bid

SAN FRANCISCO, CA--(Marketwire - June 9, 2009) - Pereira & O'Dell today announced that it has been named agency of record for Muscle Milk®, the leading product from the CytoSport™ family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise. Pereira & O'Dell, one of six agencies engaged in the review process, was selected based on its winning combination of consumer and brand insights along with its passion for shrewd creative recommendations. Pereira & O'Dell will add Muscle Milk to their top-notch roster of consumer brands including Corona, LEGO, popchips™, and University of Phoenix.

"We are thrilled to be working with Pereira & O'Dell," said Nikki Brown, VP of marketing at CytoSport. "As a family-run business, we seek out partners who embody the dedication and passion synonymous with the Muscle Milk brand. We are inspired by Pereira & O'Dell's vision for the future direction of Muscle Milk and their ability to develop creative programs that resonate for our core consumer and beyond."

"It is an honor to be chosen to represent Muscle Milk among such an outstanding group of competing agencies," said Andrew O'Dell, chief executive officer of Pereira & O'Dell. "We are incredibly excited at the opportunity to help build Muscle Milk's profile from number one in its industry to the protein drink that becomes a household name."

About Pereira & O'Dell

Founded in March 2008, by PJ Pereira and Andrew O'Dell, Pereira & O'Dell is an advertising agency based in San Francisco, and focused on creating cross-disciplinary campaigns for progressive marketers. Pereira & O'Dell is backed by ABC International fund and investors Nizan Guaneaes and Arminio Fraga. www.pereiraodell.com

About CytoSport™

CytoSport™, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named the 2008 Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on Muscle Milk® or additional CytoSport™ products, visit: www.cytosport.com.

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