SOURCE: MusclePharm

MusclePharm

March 03, 2015 08:00 ET

MusclePharm Names Brian Cavanaugh as Senior VP of Retail & Brand Strategy

Former GNC Executive Brings Extensive Expertise in the Sports Nutrition and Wellness Space

DENVER, CO--(Marketwired - Mar 3, 2015) - MusclePharm Corporation (OTCQB: MSLP), a scientifically driven, performance-lifestyle sports nutrition company, today announced that Brian Cavanaugh has joined the company as Senior Vice President of Retail and Brand Strategy. In this new capacity, Cavanaugh will oversee MusclePharm's growing brand portfolio in a variety of areas including new product development and strategy, brand positioning, and support with overall company retail marketing strategy.

"As MusclePharm continues to grow in every area, Brian and his extensive experience will be an enormous asset," said Brad Pyatt, CEO of MusclePharm. "Brian brings with him an incredible amount of knowledge, an undeniable track record of quantifiable success, and an unparalleled passion for sports nutrition. Very few executives in sports nutrition have the high caliber of retail experience and know-how that Brian has."

Cavanaugh comes to MusclePharm with a wealth of experience in the sports nutrition and wellness space with over 17 years of retail merchandising, product marketing, and brand development experience. Most recently, Cavanaugh served as Senior Vice President of Merchandising at GNC, managing all nutritional supplement categories encompassing $1.6 billion in revenue for the world-leading supplement retailer and manufacturer.

For the past nine years, Cavanaugh worked in several capacities at GNC, advancing from Director of Sports Nutrition in 2006, to Senior VP of Merchandising in 2014 while meticulously establishing the industry standard for sports nutrition merchandising. Cavanaugh launched some of the biggest brands in the industry and played critical roles in developing and executing product strategies with more than 400 different suppliers to increase revenue and market share. He was a key part of the team that helped GNC deliver the number one IPO in 2011.

"As one of the world's leading sports nutrition companies that is truly equipped with unparalleled marketing and brand resources, I'm proud to join MusclePharm in its commitment to providing the best, most innovative and science-based products on the market," said Cavanaugh. "I am looking forward to working with the most experienced, industry-tested team in our space as the company continues to evolve its global brand position."

At MusclePharm, Cavanaugh will be joining arguably the most robust and highly-established management team in the industry including seasoned players with best-in-class experience from leading retailers and distributors such as BodyBuilding.com, Europa, and FDM (Food, Drug Mass) outlets.

About MusclePharm Corporation (OTCQB: MSLP)
MusclePharm® is a scientifically driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit www.musclepharm.com. Follow MusclePharm Corporation on Facebook, Twitter, and Instagram.

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