DENVER, CO--(Marketwired - Apr 9, 2014) - MusclePharm Corporation (OTCQB: MSLP), a leading international, award-winning sports nutrition company, today announced it has signed a multi-year endorsement deal with fitness model and motivator Jen Selter. The agreement adds to the company's presence in the rapidly-expanding world of women's fitness.
Selter, known for posting inspirational fitness photos and messages for her nearly three million Instagram followers, will be featured in social media marketing efforts for FitMiss, MusclePharm's line of university and clinically-tested nutritional supplements specifically engineered for women. Through free, healthy recipes, workouts and other fitness tips, Selter will help continue to motivate women and the culture that FitMiss lifestyle represents.
"I totally agree with FitMiss' 'Strong is the New Sexy' message and the company's need to create a space for women in the fitness and training world," Selter said. "I am excited to join the FitMiss team and look forward to motivating and educating women on how they can maximize the full potential of their bodies."
"We are seeing more and more women from all walks of life investing in their health and embarking on serious training routines," said Brad Pyatt, Chairman and CEO of MusclePharm. "Jen is not only committed to her own fitness, but also to motivating others to achieve their goals. She is a great addition to the FitMiss team and will help to continue positioning the empowering FitMiss brand and its healthy lifestyle."
In addition to Selter, sport and fitness model Chady Dunmore is also a face of the FitMiss brand.
MusclePharm® is a scientifically-driven, performance lifestyle Company that currently develops, manufactures, markets and distributes branded nutritional supplements. We offer a complete range of powders, capsules, tablets and gels. Our portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. We are the innovator of the sports nutrition industry.
For more information, visit www.musclepharm.com. Follow the company at http://www.facebook.com/MusclePharm and www.Twitter.com/MusclePharm