SOURCE: Music & Arts

Music & Arts

October 03, 2011 08:00 ET

Music & Arts Plays for a Cause

Percentage of Sales From October Special Promotion to Support The Breast Cancer Research Foundation®

FREDERICK, MD--(Marketwire - Oct 3, 2011) - Music & Arts, a musical instrument retailer, is getting tuned up for a cause. During October -- Breast Cancer Awareness Month -- Music & Arts has teamed up with The Breast Cancer Research Foundation and will donate 20% - 25% percent of sales of pink musical items to the non-profit.

To raise awareness for this worthy cause, music fans looking to hone their guitar skills can go to any of the Music & Arts retail locations (over 100 stores nationwide) from October 3 - November 6, and enter for a chance to win a Squier Bullet Strat (MSRP $199.99), signed by Grammy-winning singer Michelle Branch.

"We're thrilled to contribute to such an important cause through our October sales promotion," said Kenny O'Brien, President, Music & Arts. "Music & Arts has a longstanding commitment to supporting our local communities, and now we are proud to be able to give back to a worthy cause that affects so many women around the world. Offering these special pink items in support of breast cancer research is a wonderful way to show how our employees can share the healing power of music."

Special pink items available from Music & Arts include:

  • A unique Squier Electric Guitar in Shell Pink, sold exclusively online at a discounted rate (MSRP: $200; web sale price: $119.99)
  • Guitar strings and shoulder straps
  • Violin bows, and clarinet and flute cases
  • A pink G Clef water bottle and a pink "Got Music" baseball cap

Music & Arts will also donate 100% of the sale of $1 pink ribbons, available in all stores, to The Breast Cancer Research Foundation.

"October is a special time of year when we are fortunate to receive increased support from companies and individuals who rally around the cause," said Myra J. Biblowit, President, The Breast Cancer Research Foundation. "With over 2.5 million breast cancer survivors in the U.S. today, we continuously strive to find a cure for the disease. Our partners help make that goal more attainable by helping BCRF fund critical life-saving research."

The specially marked pink products can be purchased online at www.musicarts.com/thinkpink and in-store through November 6, 2011. Item-specific donation percentages can be reviewed online or by visiting a Music & Arts retail location.

About Music & Arts
Music & Arts has served students, teachers, and families through retail stores and school representatives since 1952. Based in Frederick, MD, the company specializes in sales and rentals of music instruments, instrument repairs, and music lessons -- especially for the beginning and student musician. Music & Arts now has over 100 retail locations across 20 states.

About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to more than 185 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4-stars from Charity Navigator and an "A+" from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.

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