SOURCE: Music Choice

July 26, 2005 07:00 ET

Music Choice On-Demand - Over 100 Million Views and Counting

Music Choice On-Demand One of the Most Popular Free Categories on Comcast's Video-On-Demand Service

HORSHAM, PA -- (MARKET WIRE) -- July 26, 2005 -- Music Choice, the premier multi-platform music network, today announced that its Music Choice On-Demand content has surpassed 100 million views since its launch in Comcast video-on-demand (VOD)-enabled markets in November 2004. The free VOD programming features hundreds of multi-genre music videos; exclusive music shows; in-studio performances and interviews; and concerts on demand.

The most popular performer among Comcast customers has been Ciara, with more than seven million views of her music videos so far, including more than two million views for her hit single with Missy Elliot, "1, 2 Step."

"Music is a natural fit for VOD, giving customers the choice and control to pick the videos and artists they want to see any time they want," said Page Thompson, Vice President and General Manager of Comcast ON DEMAND. "We're pleased with the success of Music Choice's programming within our music category, and look forward to continuing to work with them to offer our customers more value in their home entertainment experience."

"As we continue the distribution of our video-on-demand content to multiple cable providers, reaching millions of additional homes nationwide, Music Choice is positioned to remain the most-viewed on-demand music network in the country," says David Del Beccaro, President/CEO of Music Choice. "The viewership stats to date have been remarkable, and we are anticipating even greater results as we continue to expand and enhance our on-demand offering."

Music Choice On-Demand offers viewers the ability to select from hundreds of music videos across multiple categories, including R&B and Hip Hop, Rock, Country, Latin, and 80s & 90s, and watch them whenever -- and however often -- they like. The music video catalog includes today's hottest artists, established performers, and emerging musicians who are making their way to the top of the charts.

In addition, Music Choice On-Demand offers "MC Exclusive," which features exclusive music shows, in-studio performances and interviews, and concerts on demand. Viewers can choose to watch a full-length concert at their convenience, or check out exclusive Music Choice shows such as Tha' Corner, its raw and real rap show, and Fresh Crops, a program that introduces music fans to new music and artists across various music genres. Viewers also have access to exclusive artist performances and interviews filmed at the Music Choice Studios in NYC. With hundreds of artists stopping by the studios each year, the content is refreshed often to bring viewers new editions of exclusive music shows, a mix of current and classic concerts, and a wide variety of performances and interviews.

About Music Choice®

Music Choice, the premier multi-platform music network, reaches consumers nationwide through digital cable and satellite television, broadband (PCs) and cell phones. Renowned for its cutting-edge innovation in custom video and audio music offerings and music delivery, Music Choice programs a comprehensive selection of video and audio music channels, produces exclusive music-related content, including in-studio performances & artist interviews, music news and music shows, and distributes music videos and concerts that feature both established and up-and-coming recording artists. The Music Choice television network's audio music channels reach 40 million digital cable and satellite television households, the MC exclusive concerts air in up to 44 million satellite and cable homes nationally, the Music Choice broadband music service reaches 7 million cable-modem subscribers, and Music Choice On-Demand is available to 8 million digital cable households. The Music Choice channel on Sprint's PCS Service has tens of thousands of subscribers. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at

Contact Information

  • Contact:
    Karen Doler
    Music Choice