SOURCE: Encounter Technologies, Inc.

September 28, 2010 09:19 ET

Music Matrix Reveals "Vado & Jae Millz" as Next Artist Promotion

Matrix Exclusive "Respect the Jux" Music Video Will Follow Launch of Simon & Shuster Book

NEW YORK, NY--(Marketwire - September 28, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) presents a trend setting approach to Music Matrix promotions with the creation of an exclusive, full-length video to promote aspiring artists, this time combined with a book launch. Rappers, Vado and Jae Millz, tell a story with their song, "Respect the Jux," inspired by the Frank Matthews novel of the same name. The music video promotion coincides with Matthew's long awaited novel launch with publisher, Simon & Schuster, an explosive "true fiction" account of brotherhood, greed and power.

Frank Matthews, (www.frankmatthews.com) released his riveting debut novel, "Respect the Jux" (http://www.keeplockent.com/books.html) nationwide on September 21, 2010. His triumphant transformation from inmate to novelist has established him as a leading force in the world of urban literature. Critically acclaimed Hollywood director, F. Gary Gray, recently acquired the highly coveted film and television rights. The Britto Agency, PR firm for Music Matrix, is overseeing Matthew's book launch and was instrumental in securing the artists and coordinating the cross promotion with Vado and Jae Millz. 

According to industry buzz, Cam'ron's protégé, Vado, is the new generation's heavy hitter with a promising future in the rap game. He is one of the hottest, underground rappers, and his highly anticipated street album, "Slime Flu" hits shelves in October, courtesy of E1 Records. As hype begins to swirl, Vado's strong following of 28,999 followers on Twitter and 237,842 My Space Views is just the beginning. Vado was first introduced to the game by legendary battle rapper, Jae Millz. Over the past decade, Millz has mastered the mixtape scene and earned a respected name in hip hop. The New York rapper has been performing worldwide with YME and sharing the stage with Lil Wayne, Drake, Nicki Minaj, Young Jeezy, and T-Pain on the "America's Most Wanted" and "I Am Music" tours in front of arena crowds averaging 25 thousand on each stop. Millz is also known for his television cameo on MTV's, "Making the Band" for a freestyle battle with E. Ness garnering more than half a million YouTube views. Millz brings an established fan base to Music Matrix with 119,218 friends on Facebook and 124,988 followers on Twitter.

With capabilities to produce full length music videos for artists, the Music Matrix team shot custom footage of Vado and Jae Millz in Harlem and The Bronx this past weekend. An exclusive video for "Respect the Jux" will premier on MusicMatrix.com followed by a promotion still in development for Matthew's novel. The video is expected to go viral, and the exposure for MusicMatrix.com will be amazing. The excitement surrounding the shoot this weekend was tremendous. Crowds filled the streets and behind the scenes footage of Saturday's shoot covered the internet including "Channel Urban News," www.channelurbannews.com/2010/09/video-after-jump-slime-flu-season-is.html, and "This is 50," www.thisis50.com/profiles/blogs/behind-the-scenes-vado-amp-jae. Vado, Millz and Matthews released photos and videos of the shoot on their personal, social networks. Music Matrix will be distributing official, branded footage and photographs from the shoot via the internet this week. 

About Encounter Technologies (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com

About MusicMatrix.com

On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com, which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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