Music Streaming Company CUR Media Taps Rovi to Power its Search, Discovery and Recommendations Experience

GLASTONBURY, CT--(Marketwired - Oct 22, 2014) - CÜR Media, Inc. (OTCBB: CURM) today announced that it has signed a license agreement with entertainment discovery and personalization company, Rovi Corporation. Under this agreement, Rovi will power the music search, discovery and recommendations in CÜR Media's next-generation streaming music platform that is slated for launch early next year. CÜR Media plans to integrate Rovi's intuitive music search and discovery tools, voice recognition and comprehensive library of artist photos & album art into CÜR's social music platform.

The relationship between CÜR Media and Rovi is expected to provide CÜR users with high-quality music recommendations driven by powerful algorithms and rich international metadata input by analysts who understand how and why people interact with music. Additionally, Rovi intends to provide CÜR's voice recognition functionality, enabling CÜR's users to operate certain aspects of CÜR with their voice.

"We intend to enable people to share and interact with their music in ways that do not exist today, and we believe using Rovi's top tier technology solutions will unlock a very powerful, social user experience," said Tom Brophy, Founder and CEO of CÜR Media. "We anticipate that Rovi's robust search, recommendations and personalization technologies will help us to deliver a fun and engaging social music experience."

"Rovi is known for connecting fans to the albums and to the artists they love, and we believe our suite of advanced entertainment discovery solutions will help CÜR bring to market one of the most exciting services that we've seen," said David Yon, Vice President, Sales of Rovi. "We're excited to help CÜR Media deliver an immersive music discovery and recommendations experience for its users, and we look forward to working closely with CÜR Media through launch and beyond."

CÜR Media is based in Connecticut, and is led by digital media entrepreneur Tom Brophy and entertainment and music industry veterans John A. Lack (creator of MTV, Nickelodeon, ESPN2 and The Movie Channel) and Bob Jamieson (former Chairman/CEO of RCA Records).

For more information, please visit www.curmusic.com.

About CÜR Media

CÜR Media is developing CÜR Music, a hybrid music streaming service, for mobile devices and the web that intersects internet radio services like Pandora and on-demand services like Spotify and Apple's Beats Music. The Company is planning to launch its web and mobile applications in early 2015.

Forward-Looking Statements

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, including plans or objectives relating to the development of commercially viable streaming music product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) the Company's future financial performance and (iv) the assumptions underlying or relating to any statement described in points (i), (ii) or (iii) above. Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon the Company's current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control over. Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties. Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company's inability to obtain adequate financing, the length of time associated with development of mobile applications and related insufficient cash flows and resulting illiquidity, the Company's inability to expand the Company's business, lack of product diversification, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's failure to implement the Company's business plans or strategies.