SOURCE: Leads360


September 07, 2010 10:00 ET

Musicians Institute Increases Student Enrollment Rates With Leads360 Software

Work Flow Enhancements Enable 60 Percent Faster Response Time to New Student Inquiries

LOS ANGELES, CA--(Marketwire - September 7, 2010) -   Leads360 today announced that Musicians Institute (MI) has increased enrollment rates with Leads360's enrollment management software. Musicians Institute is now responding to student inquiries more than 60 percent faster than they could solely with their constituent relationship management (CRM) solution. Within the first three months of implementation, Musicians Institute's admissions staff has streamlined admissions processes and enrolled more students.

An accredited member institution of the National Association of the Schools of Music (NASM), Musicians Institute is a college of contemporary music. Located in the heart of Hollywood, Calif., the college opened its doors in 1977 as the Guitar Institute of Technology and transitioned to the Musicians Institute as they added additional programs. Some of the music industry's most renowned artists are graduates of MI, and today the college has more than 1,300 students studying contemporary genres that include rock, Latin, jazz and soul. 

Prior to implementing Leads360's enrollment management solution, MI had a CRM solution in place that supported back-office operations like student records, billing and accounts receivable. However, the college was lacking a system that could help admissions staff to properly manage student inquiries and more efficiently entice prospects to apply. MI had always relied on a number of methods for engaging new students, including online, TV and radio advertising, billboard advertisements, college fairs and word-of-mouth. However, once a student prospect expressed interest in MI, managing their transition from initial inquiry through enrollment was not easy to manage before Leads360.

According to Lou Grasso, Musicians Institute admissions rep, "What we needed was a management tool to help us nurture potential students through the process and convert them into enrolled students."

MI evaluated several enrollment management systems and ultimately selected Leads360's solution. Leads360 was customized to automate MI's admissions processes and more easily manage and communicate with student prospects. "We've realized many benefits from implementing Leads360, but the main benefit has been automation. Our admissions counselors are able to devote 30 percent more time to serving student needs because of the automation and organization of the Leads360 system," said Grasso.

Today, 27 MI staff members use Leads360's software to manage between 3,000 and 4,000 student prospects per month. The advantages Leads360's solution has brought to MI include:

  • Duplicate Management -- To more effectively manage multiple inquiries from the same student and ensure these prospects are contacted by one staff member and not multiple staff members. MI receives many duplicate inquiries from student prospects; de-duplicating extra records saves time for MI staff and creates a better experience for the prospect.
  • Distribution -- Prospect inquiries are automatically routed in real-time to the appropriate admissions counselor based on business rules that fit MI's needs.
  • Prioritization - To build rules that determine which prospect should be contacted next, such as program of interest, expected start date, or status in the enrollment process.
  • Email Nurturing -- To send automated, appropriately-branded, personalized, and timely emails without requiring admissions staff initiation. This gives prospects the information they want when they want it, with no effort from the admissions personnel.
  • Reporting -- Comprehensive reporting that enables admissions staff to more efficiently track how they are performing, while giving the admissions and marketing management teams a holistic view of how their department is handling these prospects.

"We've already executed some prioritization rules and have found that we've been able to more effectively identify and enroll students who previously might have slipped through the cracks. With the system in place and running on auto-pilot we're left with more time to create new and better processes that help bring more students with a love for music to our institution," added Grasso.

"Musicians Institute is a perfect example of a successful school that has been made even more successful with the right tools," said Jeff Solomon, Leads360 co-founder and senior vice president of product and marketing. "We designed our software to be easy to use, yet flexible and extensible. We look forward to working closely with MI as they continue to achieve incredible results."

For more information on Leads360, please visit

About Musicians Institute
Since 1977, Musicians Institute (MI) has trained thousands of graduates for careers in every genre of contemporary music. From the beginning, MI revolutionized music education with hands-on, intensive, performance-based programs taught by working professionals. Today, MI's unique, innovative approach includes degree and certificate programs for career-minded guitarists, bassists, drummers, vocalists, keyboardists, audio engineers, independent artists, guitar makers, music business professionals and filmmakers.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software-as-a-service (SaaS) solutions for managing the student and client acquisition process. Distinguished by its focus on solutions that address the unique needs of businesses who pitch their products directly to consumers, Leads360 is recognized as a market and technology leader, managing more than 25 million records for over 5,000 schools and businesses. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables schools and businesses to distribute, track, analyze, and convert prospects using a customizable workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting prospects to enrollments. Schools and businesses look to Leads360 for solutions that allow them to minimize cost per enrollment, maximize their investment in inquiries generated both online and from traditional sources, and, ultimately, increase conversion rates for greater revenue. For more information, visit

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