SOURCE: Encounter Technologies, Inc.

February 28, 2011 08:30 ET

MusicMatrix Completes Production of Music Video Shoot for Backstreet Boys Howie Dorough's Hot New Single "100"

Award-Winning Director RT! and Celebrated Choreographer Luther Brown Create a Dramatic Visual Experience to Exclusively Premier at www.musicmatrix.com/howied

NEW YORK, NY--(Marketwire - February 28, 2011) - MusicMatrix.com, premier site for Encounter Technologies, Inc. (PINKSHEETS: ENTI), wrapped production for Backstreet Boys Howie D's music video shoot featuring the hot new single"100" from his upcoming Debut Album, releasing exclusively in Japan first. Award-Winning Director RT! created a cinematic world of soulful, sensual images showcasing Howie D's electric performance to launch his career as a solo artist. Renowned choreographer Luther Brown infused the video with high energy dance moves.

"This music video is a departure from anything I've done before," comments Dorough. "I think fans will see me in a different light. My video and interactive contest exclusively premier on MusicMatrix.com. Fans will have the unique opportunity to direct, edit and create their own version of my video with special effects and clips from my shoot brilliantly directed by RT!"

"I wanted to take viewers to a sensual, cinematic world of raw, passionate dance energy," added RT! "Howie is the spirit of the song and shines with infectious vocals and dance driven clips. This video will resonate with fans all over the world and leave a lasting impression. It was amazing to work with Howie and the MusicMatrix team."

Encounter Technologies CEO Anthony DiBiase stated, "The Backstreet Boys and Howie D truly have a global following. In just one week, our memberships have greatly increased with fans from the US, Japan, Canada, Brazil, Chile, England, Germany, Hong Kong, and Australia to name a few. Howie has posted personal messages to fans on his MusicMatrix Channel, and we have already begun to release behind-the-scenes pictures and video from Howie's shoot. There has also been a tremendous buzz on the internet with mentions and support from Howie on his social networks including Facebook and Twitter."

Howie D's full-length video and interactive contest will officially premier on MusicMatrix.com to coincide with his album release and the historic NKOTBSB, New Kids on the Block and Backstreet Boys, Tour. Fans can sign up now for exclusive updates and behind the scenes photos and videos at www.musicmatrix.com/howied.

Howie D is best known as a member of the five-time Grammy-nominated Backstreet Boys, one of the most successful groups in music history and among Pop Music's most influential. To date, the Backstreet Boys have sold more than 100 million records worldwide, had several top ten singles and won multiple honors including Billboard, MTV Video, American Music and People's Choice Awards. They have consistently sold out concert venues in North and South America, Europe, Asia and Australia, and they are currently on the This is Us Tour with stops in Brazil, Argentina, Venezuela, and Panama. After a recent appearance on Oprah's 25th Season, the Backstreet Boys joined forces with New Kids on the Block for smash performances at the 2010 American Music Awards and Dick Clark's New Year's Rockin' Eve with Ryan Seacrest. As millions of viewers tuned in to hit after hit, the epic events proved why the NKOTBSB Tour is billed as the hottest show of the year. For more information on Howie D, please visit www.musicmatrix.com/howied, www.howied.com and www.backstreetboys.com.

RT! has quickly become one of Canada's most successful and prolific directors. His knack for dreaming up creatives that tap into youth based cultural demographics has made him one of the most sought after directors in North America today. As the most awarded music video director in Canada, he's had the opportunity to work with an impressive list of international music artists including Snoop Dog, Sean Paul, Simple Plan, and Neverest, For more information on RT!, visit www.thene.ca

One of the most sought after choreographers in North America Today, Luther Brown is a well known Judge on So You Think You Can Dance Canada and the Founder and Owner of Do Dat Entertainment. His work is showcased on more than 100 music videos for artists including Diddy, Janet Jackson, Brandy, Danity Kane, and Shawn Desman as well as principal choreography for the major motion picture Honey featuring Jessica Alba. For more information on Luther Brown, visit www.lutherbrownonline.com.

ABOUT ENCOUNTER TECHNOLOGIES, INC. (PINKSHEETS: ENTI)

Encounter Technologies, Inc. specializes in social media, video technology and on-line entertainment web solutions. The Company utilizes pre-built applications to provide platforms for businesses interested in utilizing video technology to increase online collaboration and interaction. The goal is to provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

ABOUT MUSICMATRIX
Where Video Meets its Maker. Direct. Edit. Premier.

MusicMatrix.com, is the premier on-line destination for artists, directors, producers, video editors and music fans worldwide to upload, direct, edit and showcase unique video content with groundbreaking, user-friendly, video editing technology. Four interactive music video contests are currently available on site for Hip Hop heavy-hitters Maino, Jae Millz, Chris Brown, Gorilla Zoe and Vado. A revolving panel of celebrities and industry insiders judge each contestant's video creation to determine who will take home the prizes valued in excess of $3,000 per contest. MusicMatrix also serves as a rapidly expanding social network where members can share custom videos, engage in the promotion of their favorite artists, earn income and win amazing prizes. For more information on MusicMatrix, visit www.musicmatrix.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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