SOURCE: Encounter Technologies, Inc.

March 17, 2011 08:03 ET

MusicMatrix.com Unveils Exclusive VIP Room Experience With Backstreet Boys Howie D to Help Benefit Relief Efforts in Japan

Fans Walk the Virtual Red Carpet With Insider's View of Howie D's Making the Video "100;" Exclusive, Behind-the-Scenes Pictures, Video and Content Now Available at www.MusicMatrix.com/HowieD

NEW YORK, NY--(Marketwire - March 17, 2011) - MusicMatrix.com, premier site for Encounter Technologies, Inc. (PINKSHEETS: ENTI), unveils exclusive VIP Room experience with Backstreet Boys Howie Dorough. The VIP Room offers fans an insider's view of Making the Video for Howie D's first single "100" from his Debut Solo Album. VIP Members gain access to exclusive pictures, video and content which will be updated on a regular basis leading up to the video premier. With this launch, MusicMatrix has announced it will contribute 10% of the membership revenues generated from every "Howie D" VIP sign up to help support Music for Relief efforts in Japan.

"My VIP Room allows me to be very interactive with fans and share behind-the-scenes information," said Dorough. "It also provides me with a chance to give back. I'm really saddened by the devastation in Japan. With my label and extended BSB family there, it hits home and is very personal. My heart and prayers are with them. I hope my fans will help support those greatly affected by this tragedy." 

"With the support of Howie, we want to facilitate donations for relief efforts in Japan in any way that we can," stated Encounter Technologies CEO Anthony DiBiase. "The scale of destruction is massive and the need is great. Watching small children and babies today on television being tested for radiation exposure hit me where I live. I feel we have to do something and I hope in our own small way MusicMatrix can help make a difference for these disaster victims."

Howie D's full-length Video and Interactive Contest exclusively premier on MusicMatrix.com. Fans will have the unique opportunity to remix the Video with never-before-seen clips, special effects and a cutting-edge, on-line editor. Howie will help select winning videos and reveal amazing prizes soon. VIP Members will have access to Howie D's Music Video Premier and Interactive Contest as well as all current MusicMatrix contests.

Howie D's VIP Room is now available at www.musicmatrix.com/howied.

ABOUT HOWIE D:
Howie D is best known as a member of the five-time Grammy-nominated Backstreet Boys, one of the most successful groups in music history and among Pop Music's most influential. To date, the Backstreet Boys have sold more than 100 million records worldwide, had several top ten singles and won multiple honors including Billboard, MTV Video, American Music and People's Choice Awards. They have consistently sold out concert venues in North and South America, Europe, Asia and Australia, and they are currently on the This is Us Tour with stops in Brazil, Argentina, Venezuela, and Panama. After a recent appearance on Oprah's 25th Season, the Backstreet Boys joined forces with New Kids on the Block for smash performances at the 2010 American Music Awards and Dick Clark's New Year's Rockin' Eve with Ryan Seacrest. As millions of viewers tuned in to hit after hit, the epic events proved why the NKOTBSB Tour is billed as the hottest show of the year. For more information on Howie D, please visit www.musicmatrix.com/howied, www.howied.com and www.backstreetboys.com.

ABOUT MUSIC FOR RELIEF
Music for Relief is artists, music industry professionals and fans working together to create positive change. The mission is to support disaster relief and reduce global warming. Music for Relief was established in 2005 by the band Linkin Park to provide aid for those affected by the Indian Ocean Tsunami. Music for Relief supports Save the Children's emergency response efforts to help children and families affected by the Earthquake and Tsunami in Japan. For more information on Music for Relief, please visit www.MusicforRelief.org.

ABOUT ENCOUNTER TECHNOLOGIES, INC. (PINKSHEETS: ENTI)
Encounter Technologies, Inc. specializes in social media, video technology and on-line entertainment web solutions. The Company utilizes pre-built applications to provide platforms for businesses interested in utilizing video technology to increase online collaboration and interaction. The goal is to provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

ABOUT MUSICMATRIX
Direct. Edit. Premier.

MusicMatrix.com, is the premier on-line destination for artists, directors, producers, video editors and music fans worldwide to upload, direct, edit and showcase unique video content with groundbreaking, user-friendly, video editing technology. Four interactive music video contests are currently available on site for Hip Hop heavy-hitters Maino, Jae Millz, Chris Brown, Gorilla Zoe and Vado. A revolving panel of celebrities and industry insiders judge each contestant's video creation to determine who will take home the prizes valued in excess of $3,000 per contest. MusicMatrix also serves as a rapidly expanding social network where members can share custom videos, engage in the promotion of their favorite artists, earn income and win amazing prizes. For more information on MusicMatrix, visit www.musicmatrix.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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