SOURCE: Musicrypt

June 21, 2005 07:00 ET

Musicrypt and Nielsen BDS Announce Strategic Alliance

TORONTO -- (MARKET WIRE) -- June 21, 2005 -- Musicrypt Inc. (TSX-V: MCT) (OTC BB: MCYPF), the industry's leading developer of user-friendly and secure media distribution, today announced a strategic relationship with Nielsen Broadcast Data Systems (Nielsen BDS), the leading supplier of terrestrial, satellite and digital radio song performance data.

Under the agreement, Musicrypt's secure digital delivery software, DMDS, will be linked to www.BDSRadio.com, and Nielsen BDS will make Musicrypt's DMDS available on the BDSRadio.com site throughout the United States and Canada. Programmers will now be able to access music distributed by DMDS' secure digital system through BDSRadio.com and will receive access to BDSRadio.com from the DMDS site.

These new links will enable radio broadcasters that license BDSRadio.com to easily access DMDS. Users will have the choice to register, preview, download 30-second snippets or full length music tracks, and receive related promotional materials through DMDS. The integrated system is fully portable and can be accessed via the Internet from any computer, allowing the user to gain entry to their own personal DMDS library and their own BDSRadio.com profile.

"The opportunity for Nielsen BDS to join forces with Musicrypt with this expanded alliance adds tremendous value to both BDSRadio and to Musicrypt clients," says Mark Tindle, Senior Vice President and General Manager, West Coast Nielsen Music. "We look forward to working closely with DMDS to continue to develop new offerings integrating our collective information and services to deliver first-rate solutions for our clients.

In December 2004, Musicrypt entered an exclusive partnership with Billboard Radio Monitor to market and promote DMDS in America following an extremely successful year in Canada where Musicrypt's Digital Media Distribution System (DMDS) is the premier digital music distribution system in the industry. On March 1, 2005, DMDS was endorsed by Clear Channel Radio, America's largest radio chain with over 110 million listeners choosing Clear Channel programming each week, and on March 29, 2005, DMDS was endorsed by XM Satellite Radio the number one satellite network in America.

"Being connected with BDSRadio.com further enhances the DMDS 'one-stop' shopping vision. You can now get all of your news and information from the trusted source of Billboard Radio Monitor and Billboard.com, and the latest music from DMDS," said Peter Diemer, Vice President, Marketing & Sales, Musicrypt. "By adding easy and seamless access to the best research tool in the industry, we are completing the circle for broadcasters and the record labels to stay in touch with everything they need to know on a daily, weekly and a minute-by-minute basis with BDSRadio.com."

Musicrypt has now delivered over 1,000 tracks to over 400,000 destinations, clearly making it the dominant secure digital delivery system in North America.

Nielsen BDS captures in excess of 100 million song detections annually on more than 1,400 radio stations in over 130 markets in the U.S. and 22 Canadian markets. Record labels and music programmers rely on Nielsen Entertainment's BDS for information about radio and video airplay. Nielsen Entertainment's products such as BDS and SoundScan provide data that Billboard and Billboard's Radio Monitor magazines use to determine its airplay and sales charts. Nielsen BDS is a division of Nielsen Entertainment.

About Nielsen Entertainment

Through custom research, consulting and the world's most comprehensive network of entertainment measurement systems and analysis, Nielsen Entertainment delivers Actionable Entertainment Intelligence to clients engaged in the business of selling entertainment and trading in the marketplace of our popular culture.

Nielsen Entertainment's AEI products give clients unrivaled perspective from which to steer business decisions, providing the measure and the motivation in one package; comparing what the consumer says they do and what they actually do, in any given environment including film, television, music, books, and interactive media.

Nielsen Entertainment is comprised of the following businesses: National Research Group (NRG), EDI and EDI International, Television Services, SoundScan, Broadcast Data Systems (BDS), Music Control, VideoScan, Market Navigator, BookScan, BookData, and Interactive Entertainment, and utilizes the full portfolio of sister companies including Nielsen Media Research (television ratings) and Nielsen Net Ratings (internet usage) to deliver a whole media point of view. Nielsen Entertainment is part of VNU (AEX:VNU), a global leader in information services for the media and entertainment industries. For more information on VNU, please visit www.vnu.com.

About Musicrypt:

Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under (OTC BB: MCYPF). For more information on Musicrypt, please visit http://www.musicrypt.com.

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • U.S. PR Contact for Musicrypt:
    Sarah Miller
    Axis Marketing & PR
    323 653-7800
    Email Contact

    For Nielsen BDS:
    Larry Solters, Anna Loynes
    Scoop Marketing
    213-639-6167
    Email Contact