SOURCE: Mutiny Pictures

Mutiny Pictures

April 15, 2009 08:19 ET

Mutiny Pictures and Video Army Form Alliance to Take Direct Response Marketing Online

Mutiny Pictures and Video Army Will Offer Clients a Cost-Effective Approach to National Direct Response Marketing Campaigns Through High-End Content Released and Distributed Online

LOS ANGELES, CA--(Marketwire - April 15, 2009) - Mutiny Pictures (, a Los Angeles-based film company specializing in online branded entertainment and webisode production, has announced an exclusive partnership with Video Army ( Formed specifically for the Direct Response Industry, the relationship allows clients to produce cost-effective, high-end content which is then distributed across the internet for top placement on search engines and social networking sites.

"With this partnership, clients will be able to infiltrate top rankings on search engines like Google, Yahoo!, Alta Vista, and, as well as engage online communities on social networking sites such as YouTube, Facebook, MySpace, and Twitter," remarked Michael Pierce, CEO of Mutiny Pictures. "Additionally, it gives our clients an opportunity to create short form Direct Response spots specifically for traditional TV shows being exhibited online."

"In the new buying environment, a great majority of consumers are finding and purchasing products online. As consumers shift buying behavior, it is absolutely necessary that brands be visible online through mediums such as video, podcasts, and other forms of new media," added Erik Craighead, Founder of Video Army.

Over the next several months, Mutiny Pictures and Video Army will launch campaigns for companies from the medical industry (Promescent) to the fitness industry (Kettlebell Revolution).

About Mutiny Pictures

Mutiny Pictures ( is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Clients include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group. Giant Steps, the company's strategic partner visual effects arm, which specializes in 2D & 3D work, has served clients including T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

About Video Army

Video Army LLC ( specializes in video-focused strategic internet marketing services, establishing, optimizing and managing client's online communities to strengthen the consumer-brand relationships. Clients include Gatorade, Hollywood Tans, Christie's Great Estates, Audiolife and Livity International.

Contact Information

  • Contact:
    Rebekah Iliff/SGC
    Phone 310-770-8338
    Email: Email Contact