SOURCE: Mutual of Omaha

Mutual of Omaha

October 01, 2013 09:07 ET

Mutual of Omaha Announces Top 10 Aha Moments; One to Become National TV Commercial

1,000 Aha Moments Become 10; Public Asked to Vote on Favorite

OMAHA, NE--(Marketwired - Oct 1, 2013) - Mutual of Omaha, proud sponsor of life's aha moments(SM), has announced the final 10 aha moments from people all across the U.S. who participated in the aha moment tour this summer. From these 10, one moment will become a national television commercial spot for Mutual of Omaha.

Ten will become one through a combination of Mutual of Omaha's panel and a public online vote at Voting will run from Sept. 30 through Oct. 11 and the favorite moment will be announced on Oct. 15. It will begin airing on national television next spring.

"The tour and selection process has confirmed again that these inspiring stories from real people resonate, and we're thrilled to see one become a national television spot," said John Hildenbiddle, senior vice president of brand management and public relations at Mutual of Omaha.

The selection process began on Sept. 17 when Mutual and its internal panel of judges selected 20 moments from the nearly 1,000 that were recorded along the three month tour. The top-10 moments the public can now vote for are as follows:

Carson City, Nev. - Cindy
Cindy's battle with breast cancer allowed her to find passion and purpose in a way she had never experienced it before. 

Santa Fe, New Mexico - Victoria
After seeing her son with Down Syndrome achieve great things, Victoria learned she can never put limitations on anyone else. 

Amarillo, Texas - Joni
Joni healed from the death of her mother by opening a bakery to share food and life stories with others.

Biloxi, Miss. - Carole Lynn
Carole Lynn saw the goodness of the human spirit by establishing a children's museum in memory of her daughter.

Montgomery, Ala. - LeNetta
Even when it seemed that all odds were against her, LeNetta stepped out in faith and established a life coaching business.

Columbus, Ga. - Warren
Warren retired from the corporate world and was inspired to start a local chapter of the Ferst Foundation for Literacy.

Nashville, Tenn. - Tiffany
On a trip to Haiti in 2010, Tiffany discovered the importance of instilling value in others and was reminded that you cannot be broke when you are giving your life away.

Cincinnati, Ohio - Emily
Upon discovering that life is too short to do something she did not love, Emily opened a successful food truck and has enjoyed every day since.

Topeka, Kan. - Jude
Working with the homeless taught Jude that treating others with dignity and respect goes further than charity or pity.

Boise, Idaho - Joey
Working with kids taught Joey the power of listening to break through communication barriers.

The 10 remaining individuals featured in the aha moment spots are encouraged to strategically share their moments using social networking sites to encourage others to vote for them.

The road to commercial stardom began on May 6 in Sacramento, Calif. and journeyed to 20 cities across the country before wrapping in Salem, Ore. on Aug. 9. At every stop, people lined up to share their personal aha moments in an Airstream trailer custom designed as a mobile television studio. Nearly 1,000 aha moments were recorded along the tour. All of the interviews can be viewed at

Mutual of Omaha launched its sponsorship of life's aha moments in February 2009 and has captured almost 4,000 moments from people in cities all across the United States. Nearly 40 commercials have been produced and aired since the campaign's inception. For more information about the aha moment concept, visit

About Mutual of Omaha
Mutual of Omaha, proud sponsor of life's aha moments(SM), is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit

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