SOURCE: Mutual of Omaha

Mutual of Omaha

April 14, 2014 14:19 ET

Mutual of Omaha's 2014 Aha Moment Tour Embarks on Its 5th Year Seeking Inspirational Stories and Life-Changing Moments for National TV Spot

Everyday Americans Get Chance at Thirty Seconds of Fame

OMAHA, NE--(Marketwired - Apr 14, 2014) - Mutual of Omaha is taking its popular Aha Moment Tour back on the road this summer, visiting 20 cities to collect real aha moments -- life-changing moments of hope and inspiration -- from real people across America.

Traveling more than 9,300 miles, four crewmembers will tour in a custom built 34-foot Airstream trailer designed as a mobile video recording studio. Participants who share their personal aha moments may be featured in a new 30-second television ad, which will begin airing in spring 2015.

In its four-year run to date, the tour has captured more than 4,000 people sharing their aha moments, with the videos shared socially and posted to the campaign website at Each previous tour culminated in a month-long online public vote to determine which stories will be featured in Mutual of Omaha's nationwide television advertising campaign. Over 50 commercials have been produced and aired since the campaign's inception in 2009.

"Over the last four years, we have been deeply moved and inspired by the many aha moments people from coast to coast have shared," said John Hildenbiddle, senior vice president of Brand Management and Public Relations for Mutual of Omaha. "As we begin our fifth Aha Moment Tour, we are excited to collect and share these special moments. Whether big or small, funny or sad, surprising or inspiring, each one is unique, deeply personal and worthy of recognition."

The 2014 tour will kick off in Redding, Ca., on May 12 and will visit 20 cities in 20 states through mid August. The complete tour cities and schedule are as follows:

  May 12-13:   Redding, Ca.
  May 19-20:   Flagstaff, Ariz.
  May 22-23:   Lubbock, Texas
  May 27-28:   Oklahoma City, Okla.
  June 2-3:   Fayetteville, Ark.
  June 9-10:   Hattiesburg, Miss.
  June 12-13:   Tuscaloosa, Ala.
  June 17-18:   Albany, Ga.
  June 23-24:   Scranton, Pa.
  June 26-27:   Canton, Ohio
  June 30-July 1:   Bowling Green, Ky.
  July 7-8:   Decatur, Ill.
  July 10-11:   St. Cloud, Minn.
  July 15-16:   Grand Forks, N.D.
  July 21-22:   Great Falls, Mont.
  July 24-25:   Casper, Wyo.
  July 29-30:   Grand Junction, Colo.
  August 4-5:   Pocatello, Idaho
  August 11-12:   Walla Walla, Wash.
  August 14-15:   Bend, Ore.

Exact tour stop locations in each city can be found at, along with the ability to register for a time slot in advance of the stop. Or individuals may simply stop by the trailer from 10 a.m. to 6 p.m. each day to share their moment of inspiration, hope and catalytic change.

Mutual of Omaha kicked off its sponsorship of life's aha moments with a national advertising campaign, a website devoted to aha moments and a robust online community via Facebook, Twitter and various other social networks. The stories collected over the coming months will also be shared at

The Aha Moment campaign was created to support Mutual of Omaha's mission to offer insurance, retirement, banking and investment products that can help people insure the possibilities that come with the life changes which often result from aha moments. For more information about Mutual of Omaha, visit

About Mutual of Omaha
Mutual of Omaha, proud sponsor of life's aha moments(SM), is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit

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