SOURCE: MutualMind, Inc.

MutualMind, Inc.

June 05, 2012 08:55 ET

MutualMind Upgrades Social Shopper Analytics and Engagement With New Authentrix™ Series of Insight Features

Latest Release Measures Breadth, Depth and Overall Influence of Brand Advocate's Social Word-of-Mouth Impact

DALLAS, TX--(Marketwire - Jun 5, 2012) - MutualMind, Inc., the leading analytics and engagement platform developer for social commerce and marketing providers, announced the release of its Authentrix™ feature set for social community based marketers and content syndicators. The new offering includes two unique social analytics components including Authentic Reach™ and Authentic Influence™.

Authentic Reach
Authentic Reach enables measurement of how wide and deep a brand advocate's word-of-mouth content spreads on social channels.

Authentic Influence
Authentic Influence enables measurement of how a brand advocate's word of mouth content impacts brand awareness, behavior of the advocate's followers and ultimately sales or other campaign related results.

"MutualMind's Authentrix enables us to correlate social analytics with sales data or other campaign promotion results to produce highly effective ROI's on behalf of brands," explained Casey Petersen, Director of Social Media Analytics at Collective Bias, a social shopper media company.

Authentrix offers unique engagement metrics on influencers based on social content posted by combining analytics from not just public conversations but also from private channels. The analysis is performed by measuring a combination of an influencer's activity and ranking, relevance to the brand's specific topics, their extended community participation and favorable interaction by their followers.

"Authentrix goes beyond simply counting the number of brand followers or page views by measuring the second degree or extended reach of each of our brand endorsers," added Andrew Levi, CEO at Blue Calypso, a social mobile loyalty and brand advocacy platform.

MutualMind's Authentic Influence feature provides engagement metrics for content shared on public channels and with brand advocates' social circles. Authentrix software aggregates results for all of a brand's endorsers and their contribution toward the total share of voice.

"Authentrix ushers in a significant advancement in social shopper analytics for integration partners and service providers who engage on social media on behalf of global brands and retail chains," added Babar Bhatti, CEO at MutualMind.

About MutualMind, Inc.
MutualMind is a social media management and intelligence platform that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, Inc., an IBM Business Partner and Alcatel Lucent ng Connect Program Member, is privately held and based at the ng Gravity Innovation Center located in Plano (North Dallas), Texas. For more information, visit

About Collective Bias, LLC
Collective Bias™ drives retail sales through the coordinated creation of social media stories. Its Social Fabric® influencers connect with the brands and retailers they use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. Collective Bias and MutualMind entered into an OEM/Technology Integration Partnership producing the next generation social community-based analytics and engagement platform for global brands and retailers.
For more information, visit

About Blue Calypso, Inc.
Blue Calypso Inc. is a digital word-of-mouth marketing, advertising and loyalty company that offers its patented platform, Calyp® to unleash the power of brand advocacy throughout mobile and social media communities. Customers of brands and businesses use Calyp to share personalized campaigns with friends via texts and social media posts in return for incentives such as perks and cash rewards. Brand advertisers leverage the Calyp campaign management system which includes a collaborative dashboard, ad rendering and campaign distribution engine and comprehensive performance analytics. Calyp is available in the iTunes App Store, Android Market and on

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