SOURCE: MutualMind, Inc.

MutualMind, Inc.

October 17, 2013 11:30 ET

MutualMind's Next-Generation Social Command Center Powers Up Real-Time Content Visualization for Global Brands

Scalable, Customizable and Affordable

SAN FRANCISCO, CA--(Marketwired - Oct 17, 2013) -  MutualMind, Inc., an award-winning social media listening, analytics and engagement platform developer, announced today the launch of version 2.0 of its Social Media Command Center. The new version debuted today at Twitter's headquarters office in San Francisco, in conjunction with the Brand Innovators Mega-Trends Conference. More information and streaming video of the Command Center in action will be available at, beginning at 8:30am Pacific Time.

The MutualMind Command Center (MCC) ushers in world-class technology to bring together the latest advances in real-time social media listening, analytics and engagement for brands, agencies, and platform developers alike. Integrating robust social listening queries, multi-lingual sentiment analysis, pre and post collection filtering with real-time response and advanced visualization and workflow management, MCC brings together the first scalable platform of its kind, optimized for both rapid deployment and costs often a fraction of legacy "conference room installation" solutions.

The MCC platform delivers full social footprint measurement by combining state-of-the-art listening analytics in 53 different languages with visual and location metadata from leading social sites, millions of blogs, news services and forums. Command Center is also available in two deployment modes: 1. Permanent-Mode for Corporate HQ, Call Centers and high-traffic areas and 2. Fast-Deployment Mode for short-term public or private events.

Each Command Center screen is provisioned through our simple, widget-based, drag-and-drop Canvas Editor. Users can develop screens in a practically infinite array of configurations by adjusting the size, time frame, keyword focus and metadata filters of each widget. Each screen can also be managed, altered or updated remotely through the Canvas Editor, without ever having to access the presenter's computer. MCC has a rapidly growing library of visualization widgets currently including Geo-Data Heat Maps, Trending Topic Clouds, Social Content Feeds, Social Image Feeds, Keyword Sunburst Breakdown, and many more.

With an MSRP subscription license of approximately $2,000 per month, MutualMind Command Center is designed for businesses of any size needing to add real-time social data visualizations for brand management, social marketing, crisis management or customer service. We also offer limited-duration Event-Based Command Centers, which include an entire social listening campaign-in-a-box start at just $3,000. 

About MutualMind, Inc.
MutualMind is a "Social Listening as a Service" platform that empowers agencies, service providers and OEM partners to monitor as well as promote brands on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform, including the company's Command Center infrastructure, can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, implementing social word-of-mouth (WOM) promotions, monitoring for reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, an IBM Business Partner is privately held and based at the company's office in Addison (North Dallas), Texas. For more information, visit

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