SOURCE: muv-u


November 21, 2016 10:00 ET

muv-u Launches Aggressive TV Campaign in Greater Iowa Area to Promote Hawkeye Rewards Loyalty Platform

Cedar Rapids Market CBS 2 and Fox 28 Affiliates to Air Over 500 Commercials during Campaign

BARRIE, ON--(Marketwired - Nov 21, 2016) - muv-u Corp has launched its new "Earn Many, Redeem at Any" promotion on the Hawkeye Rewards ecommerce mobile loyalty platform via an aggressive television advertising campaign. Over 500 commercials will air over the four month campaign flight promoting the unique benefits of the Hawkeye Rewards loyalty program on Sinclair Broadcasting's CBS 2 and Fox 28 affiliates in the Cedar Rapids market.

Hawkeye Rewards provides tremendous savings to consumers with local merchants in their area by simply downloading the free Hawkeye Rewards mobile app from the Apple or Android App Stores. There are no purchase requirements or obligations to download or use the Hawkeye Rewards App. Points can be earned and redeemed at any participating merchant. Hawkeye Rewards also provides a unique business proposition for participating merchants to expand their marketing activities using the powerful and versatile mobile e-commerce platform.

"We've launched this aggressive television advertising program with Sinclair Broadcasting's CBS and Fox affiliates to further promote the Hawkeye Rewards loyalty platform in the Cedar Rapids, Iowa market," said Tom Ondrejicka, Founder and CEO, muv-u Corporation. "The four-month television campaign is designed to increase consumer engagement, add retailers to our merchant network, and promote everything Hawkeyes."

The new commercials showcase a sampling of participating merchants on the Hawkeye Rewards loyalty platform where consumers can earn and redeem points. The first commercial features Bread Garden Market, a local boutique grocery store with a large fresh food takeout section; Joseph's Steakhouse; Hot House Yoga, a popular yoga and meditation center; Iowa Book, an independent bookstore featuring the largest selection of Hawkeye branded apparel and gifts; Ironside Apparel and Promotions, a full-service team athletic dealer as well as a premier business attire supplier; and Brewed Awakenings, a locally-owned coffeehouse offering a variety of java, baked goods, sweets, sandwiches and salads.

"Innovation is what it's all about in business today, and we are excited to extend our outreach to consumers using the Hawkeye Rewards mobile loyalty platform," said Brooke Brewer, Store Director at Bread Garden Market. "Like the deployment of our mobile food ordering kiosks, Hawkeye Rewards allows us to further expand our marketing efforts with new technologies that improve the customer experience and encourages them to keep coming back to the Bread Garden Market."

For more information on MUV-U visit, call 1.705.252.9196, or email

About muv-u
muv-u offers a unique and proprietary mobile e-commerce, loyalty, and communication platform that directly connects merchants with consumers, to create a new untapped source of recurring revenue to affinity partners and merchant businesses. muv-u allows consumers to earn and redeem points at any merchant inside the network, regardless of location, via a powerful proven digital platform, with the capability of providing merchant businesses and affinity partners with invaluable data and analytics about their customers. Headquartered in Barrie, Ontario, Canada with offices in New York and Iowa, muv-u is presently engaged with affinity partners at major universities, health care organizations, and local/regional business development organizations across the U.S. and Canada.

Contact Information