SOURCE: Muze Inc.

February 10, 2009 15:51 ET

Muze Helps Drive Revenue for Radio Operators

Muze and Web Media Tools LLC. to Improve Online User Experience and Grow Listener Base for Radio Stations

NEW YORK, NY--(Marketwire - February 10, 2009) - Muze Inc., the only independent provider of entertainment information products and discovery services, today announced that Web Media Tools LLC., a provider of online marketing and promotion solutions, will use MuzeMusic® 2.0 comprehensive metadata, rich editorial and images in its new solutions for radio stations. Web Media Tools is integrating Muze media information to help radio stations engage users online and generate additional Web traffic by providing opportunities to learn about artists, songs and genres as well as purchasing music.

According to a report by the Radio Advertising Bureau(1), radio's off-air sector including online and experiential marketing continues to grow, with year-to-date revenue increases of nine percent in Q3 2008 as compared to 2007.

Web Media Tools has established a strong niche with media companies in providing online games, contests and photo galleries, helping them capture data and build a foundation for email marketing. The partnership with Muze will support new initiatives for Web Media Tools' radio operator clients.

"Muze was a strategic choice because of the breadth and depth of its offering, the quality of its editorial and its discovery capabilities," says Ed Estes, CEO and President, Web Media Tools. "With Muze data available on their sites, our clients can offer an enhanced experience and increase Web traffic. With more users on their sites, the stations have more opportunities for sponsorships and advertising revenue."

The new solution will be introduced with four radio stations in the Cincinnati area during a four-week period. After the pilot, Web Media Tools plans to launch the solution to all existing and potential radio clients.

"Working with Web Media Tools, Muze is able to help media companies discover new ways to engage customers, improve the online experience and increase revenue," says Janice P. Anderson, Chairman and CEO, Muze. "Established companies like Web Media Tools have built their businesses on engaging Web audiences innovatively, and we are pleased that Muze products will be the foundation of that innovation."

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enable search, discovery, sharing, and purchasing of entertainment products. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime, and are used by hundreds of companies worldwide to develop audiences and customers. Our clients range from in-store and online retailers, portals, community sites, and auction sites, to consumer electronics manufacturers and mobile services providers, all of whom rely on Muze's rich entertainment content and digital sample services to support both physical and digital retail commerce. Clients include Yahoo!, eBay, Best Buy, HMV, Blockbuster, Overstock, iLike, and many others. Muze is based in New York City with operations in North America and the United Kingdom. To learn more, please visit

About Web Media Tools

For more than 8 years, Web Media Tools has partnered with media companies providing them with turn-key tools that allow them to engage their online audience while simultaneously building revenue. The company offers a suite of e-marketing tools including fantasy games, contests, photo galleries, sweepstakes, newsletters, and database marketing. Last year, the company partnered with more than 100 different media markets across the United States including nine out of the top 10 television markets.

(1) Online and Experiential Marketing Continue to Grow in Radio's Off-Air Sector as On-Air is Supported by Select Core Categories, Radio Advertising Bureau, November 2008.

Contact Information

  • Muze PR, Media, and Analyst Relations
    Lee Ho
    (212) 824-0371