SOURCE: MWW Group

June 12, 2006 15:47 ET

MWW Group Wins PRSA Silver Anvil for Bank of America "Keep the Change" Campaign

Firm Also Recognized With Bronze Anvils for Work on Behalf of Amazon.com and the Christopher Reeve Foundation

NEW YORK, NY -- (MARKET WIRE) -- June 12, 2006 -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, is the recipient of this year's prestigious Silver Anvil Award, sponsored by the Public Relations Society of America (PRSA). The firm won top honors in Marketing Consumer Services/Financial Services for its "Keep the Change" campaign, implemented on behalf of Bank of America. The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Evening held June 8 in New York City. MWW Group was also presented with Bronze Anvils for its public relations initiatives on behalf of Amazon.com and the Christopher Reeve Foundation.

"We are deeply honored to win the prestigious Silver and Bronze Anvils and I am extremely proud of our team for leading three incredible campaigns," said Michael W. Kempner, president and CEO of MWW Group. "The Silver Anvil is regarded as the preeminent achievement of public relations and winning is among the highest watermark of success for any practitioner."

MWW Group worked with Bank of America to support the launch of "Keep the Change," a product that helps consumers save automatically while using their Bank of America debit card. MWW Group created an integrated marketing PR campaign incorporating advertisements, banking center activities, satellite and radio media tours and other initiatives -- including a consumer event that gave consumers the opportunity to dig through a massive oversized 20-ft, 750-pound couch for "loose change." The initiative was a tremendous success resulting in more than 550 print, broadcast and online media placements. The publicity, which extended across 85 Bank markets, generated more than 119 million media impressions and was among the most successful product launches in Bank of America history.

MWW Group was awarded with a Bronze Anvil in the Media Relations/Consumer Services category for its work with Amazon.com to lead the "Harry Potter Casts His Spell and Breaks All Previous Muggle Sales Records" initiative. Additionally, the firm was recognized in the Television PSA category with a Bronze Anvil for the "Calling all SuperHeroes: A Smallville PSA for Superman Tags," conducted on behalf of the Christopher Reeve Foundation.

The Silver Anvil Awards has grown in scope and stature since its inception in 1946. The Silver Anvils are awarded to programs in 54 categories. In the 60 years since the inception of the program, more than 1,000 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.

About MWW Group

This is the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Deloitte & Touche; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.

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