SOURCE: The Mx Group

The Mx Group

May 25, 2016 10:45 ET

The Mx Group Unveils DemandMax™, a Comprehensive Demand Generation Solution for Today's Modern Marketer

Digital and Demand Generation Agency Announces Launch of DemandMax at SiriusDecisions Summit, Offering B2B Marketers the Accountability, Predictability and Performance They Want

CHICAGO, IL--(Marketwired - May 25, 2016) - The Mx Group, a digital and demand generation agency, is proud to announce the launch of DemandMax™ at the SiriusDecisions Summit in Nashville (May 24-27). DemandMax is a comprehensive suite of demand generation services that bring accountability, predictability and performance to today's B2B marketing programs. DemandMax features the following foundational components to fully activate the power of modern marketing methods; each client can choose the specific services that they need:

  • Demand generation strategy services
  • Program design and asset creation
  • Program execution
  • Attribution, analytics and reporting
  • Lead management
  • Teleservices
  • Sales enablement
  • Marketing database and technology

61 percent of the B2B marketers in LinkedIn's B2B Technology Marketing Community report that their biggest lead generation challenge is generating high-quality leads. Many marketers have struggled with the inability to align marketing effectively with sales, achieve the right kind of measurement and analytics, fully leverage marketing technology and build actionable insights to tailor content and creative campaigns. With DemandMax, marketers now have the ability to move beyond modern marketing theory into operational practice and execute against each of these challenges consistently.

"Today's B2B marketers are excited by the increasing importance of their role in contributing to revenue, but are also challenged by the fundamental changes the function is undergoing due to the advent of modern marketing theory and technology. They get the theory and are eager to make it a reality. This requires the right combination of strategy, process, programs and performance management. The DemandMax services suite provides this combination so that the marketing leader can increase marketing's accountability, predictability and performance," said Tim Cook, vice president of client services and partner at The Mx Group. "From demand generation strategy to sales enablement and complete pipeline lead management, The Mx Group's DemandMax is a proven method to achieve results that move the needle."

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In addition to launching DemandMax at the SiriusDecisions Summit, The Mx Group is also offering a Modern Marketing Assessment tool that provides marketing leaders with a snapshot of the current state of their marketing. A custom report is instantly generated, with top-level recommendations on what marketers can do to continue transforming their operations. Attendees of the SiriusDecisions Summit are invited to take the assessment at anytime during the event. A custom report will be sent to them, and the first 100 will receive a gift at The Mx Group booth #648 during summit hours. Based on individual and confidential results, The Mx Group's modern marketing experts will be on hand to offer immediate recommendations and insight. For more information about The Mx Group's Modern Marketing Assessment at SiriusDecisions, visit

In addition to DemandMax, The Mx Group offers xStack™ -- a complete, outsourced marketing technology and operations solution for marketers who want market-leading capabilities without in-house complexities. xStack includes Marketo's marketing automation platform and other foundational marketing software to manage marketing data, call center integration and analytics.

The agency is one of only a handful of agencies qualified to provide comprehensive demand generation solutions spanning strategy, content, technology and operations. Recently, The Mx Group was nominated for Marketo's global 2016 Partner of the Year Award for excellence in enabling clients to quickly and effectively leverage Marketo to drive meaningful marketing and sales results.

For more information about The Mx Group's demand generation and lead management solutions, visit Follow The Mx Group on Twitter (@MxGroup) and like them on Facebook.

About The Mx Group
The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. We integrate digital strategy, technology, operations and sales optimization services to help companies attract, convert and retain customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue.

The company has been recognized as a top B2B agency by both Ad Age and BtoB magazine every year since 2008. The Mx Group was also selected as one of the Best Places to Work in Illinois every year since 2014 and named to the Built In ChicagoTop 100 Digital Companies in Chicago list every year since 2014. The company is privately owned and located west of Chicago in Burr Ridge, Illinois. For more information, visit or call 800-827-0170.

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