SOURCE: My Gym Enterprises

November 14, 2011 13:16 ET

My Gym Puts "Savings in Your Pocket" With Yowza!! Mobile Coupon App

Children's Fitness Centers Deliver Special Offers and Discounts to Families Through Leading Mobile Coupon Company

SHERMAN OAKS, CA--(Marketwire - Nov 14, 2011) - My Gym, an innovator in children's fitness, has partnered with Yowza!!, the leading location-based mobile coupon company, to deliver special offers on My Gym classes, events and more to smartphone users living near participating My Gym locations nationwide.

"We're excited about this new partnership and how easy it will be for families in communities nationwide to take advantage of specials and discounts on My Gym programs," said Matthew Hendison, Chief Marketing & Entertainment Officer for My Gym Enterprises. "We know that My Gym offers a great program, and this new app is an innovative and effective way to encourage more families to become part of the My Gym family."

Smartphone users -- members of a smartphone user universe that is 140 million strong and growing -- can download the Yowza!! app for free and find offers from local and national businesses in their community.

My Gym offers are available on Yowza!! now from participating gyms and include $30 savings off a New Member membership plus a 15 percent savings off of fees for the first month of classes (for up to three children) or a $30 savings off a Birthday Party Package. These offers are available through Yowza!! only. To claim the discount, consumers simply bring their smartphone to a participating My Gym location and display the Yowza!! coupon or barcode.

Beginning on December 1, participating My Gym locations will have the opportunity to add a new offer or coupon to their Yowza!! profile, so consumers should check back for even more opportunities to save on children's fitness programs and activities.

"Participating My Gym locations will display Yowza!! stickers, and our new partnership will be featured on My Gym cable programming, on our website and in email and social marketing as well," said Hendison. "But the easiest way to find the nearest participating gym is to download the free Yowza!! app and launch it. These special offers represent a great way to involve your children in fun, age-appropriate activities that help them build physical skills, self-confidence and a real sense of accomplishment over time. We look forward to welcoming new families to our gyms that understand the value of fitness as a lifestyle and appreciate a bargain, too."

My Gym locations are in neighborhoods from coast to coast -- all staffed by caring and nurturing fitness experts -- to bring the message of fitness and fun to children everywhere. For more information about My Gym, please visit

About MY GYM Enterprises
Established in 1983, My Gym is a proud advocate of The President's Council on Fitness, Sports and Nutrition and the #1-ranking fitness center destination for children with over 200 locations worldwide, including such international locations as Hong Kong, France and Brazil among others. More than 30 additional locations are planned to open worldwide in next 12 months. For more than two decades, My Gym has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children -- ages 6 weeks to 13 years -- by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym's award winning, structured, noncompetitive and age-appropriate classes enhance children's overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. Mymo's Adventures earned the 2006 iParenting Award for Outstanding Children's DVD. The My Gym television show, My Gym At Home airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children's development. My Gym is located on the Web at My Gym is also the home of The Activators, an entertainment troupe comprised of actual My Gym teachers designed to encourage children with messages of fun and fitness. The Activators is located on the Web at

About Yowza!!
Yowza!!® is the leading location-based mobile coupon, offer and announcement application, saving millions of consumers money on everyday purchases while increasing sales at thousands of local and national retailers, including McDonald's, Dunkin' Donuts, Big 5 Sporting Goods and Guitar Center. Yowza!! is location-based, so consumers launch the app and find savings at businesses in their area. Businesses have the ability to add and update offers in seconds, effectively track results and dramatically increase sales by reaching new and existing customers with compelling coupons and information. Yowza!! was co-founded by television and film writer/producer/actor Greg Grunberg (known for his roles in hit dramas Heroes, Alias and Felicity). For more information, visit, or

Contact Information

  • Contact:
    Matthew Hendison
    Chief Officer, Marketing & Entertainment
    My Gym Enterprises
    818-907-6966 x115