SOURCE: Kefta, Inc.

October 11, 2006 09:00 ET

My Wedding Favors and Kefta Win Web Marketing Association 2006 WebAward

Kefta Dynamic Targeting Segments and Targets Traffic to Based on Individual Visitor Needs, Improving Visitor Experience and Increasing Conversion Rates

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 11, 2006 -- Kefta, the leader in personalized marketing solutions, announced today that My Wedding Favors has been awarded a 2006 "Small Business Standard of Excellence" from the Web Marketing Association. My Wedding Favors uses Kefta Dynamic Targeting to automatically deliver the most targeted and relevant experience to each site visitor based on the task they wish to accomplish; for example, purchasing or researching a theme such as "beach wedding favors."

Brad Fallon, CEO of My Wedding Favors, says the site's goal is giving the online customer the best information possible. "Our number one priority is to make sure visitors to have every resource they need to make the right purchase choice," he says. "We're proud to offer a wedding planning blog, live chat, and streaming video product demonstrations."

"However," he adds, "the most important resource for our customers operates behind the scenes. Kefta Dynamic Targeting puts each visitor at the center of their own site experience by serving personally relevant content that reflects the reasons they came to our site."

Now in its tenth year, the Web Marketing Association Annual WebAward Competition honors outstanding Web site development, including Web site design, copy writing, innovation, content, interactivity, navigation, and use of technology. My Wedding Favors was recognized for its groundbreaking use of Kefta Dynamic Targeting to segment and optimize organic as well as paid search traffic. By dynamically serving up relevant creative treatments that focus on individual customer needs, My Wedding Favors achieved an unprecedented 65% conversion lift across all visitor segments. For certain high-value segments such as visitors searching for unique wedding favors, conversion lift increased as much as 168%.

"My Wedding Favors is leading the industry when it comes to Web site personalization," said Philippe Suchet, CEO of Kefta. "Brad Fallon and his team have scrapped the mass market approach and delivered a personally relevant experience to every site visitor, increasing their propensity to purchase. This is the promise of personalization that is so obvious and yet has proven so difficult for so many to execute."

About Kefta

Kefta is the proven leader in personalized marketing solutions. Global brands, including GMAC, Palm and Verizon, use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior -- immediately boosting conversion, revenues, and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows, and emails. Kefta's Dynamic Targeting solution is rapidly implemented, ongoing maintenance is minimal, and results are instantaneous. Founded in 2000, the company is headquartered in San Francisco, California. For more information, please visit

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