SOURCE: myShape.com

October 29, 2008 06:00 ET

myShape® Outfit Essentials: The 5 Piece Dressing System for the Polished and Pulled-Together Wardrobe

Innovative Online Women's Fashion Retailer Offers the Building Blocks to Great Fashion on Any Budget for Every Shape!

PASADENA, CA--(Marketwire - October 29, 2008) - myShape® (www.myshape.com) offers its dressing and outfit strategy that will help women save money, look polished and pulled together and avoid costly wardrobe mishaps. Building a wardrobe is much like building a house: It starts with a solid foundation onto which any outfit, style or look can be built. The myShape Outfit essentials Five Piece Dressing System starts with a great pair of pants, a jacket or sweater, a skirt, one blouse and a top from a myShape Personal Shop, so she will know that each essential piece will flatter her shape, match her measurements and reflect her personal style and fit preferences. While the five pieces may look different for each of the seven myShape body types, the core function is the same: to provide seasonless styles that Fit and Flatter every woman's unique body shape and combine endlessly or expand upon as needed for any outfit. For seasonal basics and accent pieces check out myShape Jeans Guide, Cardigan Guide, Jackets and Coats Guide.

myShape.com's Chief Creative Officer and Fashion Coordinator for the Academy Awards® Patty Fox explains how to work up to a great wardrobe using the myShape Essentials as the building blocks to great fashion within a budget. "Fashion and budgets don't have to be mutually exclusive," says Fox. "Smart purchases such as myShape's Essentials Five Piece Dressing System combined with a few of the season's best fashion items, are the starting point of a high yield fashion investment. That is a great value in the long run! Plus, many of the myShape Essentials are priced economically, so building a winning wardrobe can be done on any budget."

"With five solid and multi-function pieces as the basis of your wardrobe, you can then layer in any number of fashion pieces, colors or trendy silhouettes to make a statement or to suit any need," says Fox. "The first step is to stick to a strong palette for your Essentials and then layer in pop colors. You will avoid mismatching or having to figure out what goes with what. The same concept applies to choosing fashion pieces to maximize your Essentials. For this season, reach for a flattering fashion blouse, one sweater and one of the many dress options that suit your shape."

ABOUT myShape.com

myShape® is the new Personal Shop for women on the web -- an innovative women's fashion site that is changing the way women shop. myShape provides each member with her own Personal Shop™ filled with clothing choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information go to http://www.myShape.com.

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