May 24, 2010 08:31 ET

MyBuys Acquires Veruta to Add Predictive Display Remarketing to Its Multi-Channel Suite

REDWOOD CITY, CA--(Marketwire - May 24, 2010) - MyBuys, the personalized product recommendation service for retailers, today announced the acquisition of Veruta. MyBuys acquired Veruta to leverage its dynamic display remarketing and real-time spend optimization platform to become the only personalization service with truly predictive, dynamic and personalized display ads (see press release: MyBuys Unveils Predictive Remarketing For Display Advertising).

Veruta's ad platform provides real-time spend optimization based on data from the consumer, the offer, and each ad network. Veruta monitors conversion metrics across each network, and is able to dynamically purchase the highest performing inventory for each brand and consumer to optimize a retailer's ad spend. With the addition of Veruta's platform, the MyBuys Predictive Remarketing offering drives the highest click-thru rates, conversions and site revenues delivering its customers excellent Return On Ad Spend (ROAS).

"MyBuys is unmatched in understanding consumer preferences and connecting individuals with the right products that they want to buy," said Robert Cell, CEO of MyBuys. "Veruta brings proven remarketing technology, access to scores of networks, and optimized inventory bidding to ensure brands reach consumers in the most effective manner. Together, MyBuys and Veruta create the only comprehensive Predictive Remarketing offering that reaches consumers anywhere on the Internet with the most targeted, personalized display ads."

Existing MyBuys customers who already reach their consumers via email and direct mail can now add the new Predictive Remarketing offering by just approving creative. For Veruta's existing customers, MyBuys enables them to transform their current remarketing with predictive, personalized recommendations for their own sites and email campaigns. Coordinated multi-channel personalization is proven to drive a better consumer experience and increase sales.

"We built our business by knowing how to connect our clients with their shoppers all across the Internet and MyBuys stands alone in knowing how to turn those shoppers into customers with the only truly personalized recommendations service," said Paxton Song, CEO of Veruta. "We are excited to become a part of the MyBuys team and set the standard for remarketing."

The combination of MyBuys personalized recommendations with Veruta's dynamic remarketing platform is available today as a single, unified offering.

About MyBuys
MyBuys is the leading provider of personalized recommendations for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue 10-30 percent. More than 170 retailers, including more than 50 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at

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