SOURCE: MyBuys

September 17, 2007 08:00 ET

MyBuys and PowerReviews Partner to Drive Incremental Revenue for Retailers

1:1 Behavioral Marketing and Customer Reviews Combined Put the Right Products in Front of Every Shopper, Giving Them Confidence to Convert

REDWOOD CITY, CA--(Marketwire - September 17, 2007) - MyBuys, a leading one-to-one behavioral recommendation service, and PowerReviews™, a leading provider of customer review services and social merchandising solutions for online retailers, today announced a partnership to increase retailer revenues by increasing traffic and conversion rates. The combined offering drives more consumers to a retailer site by targeting them with relevant products based on unique consumer profiles. Once consumers are enticed by a product, ratings and reviews give the consumer the confidence to complete the purchase.

PowerReviews provides a fully managed customer review solution that offers online retailers best-in-class product reviews. It utilizes the patent-pending tag-based approach to offer "at-a-glance" Review Snapshots™ that makes it faster and easier for shoppers to reach a confident purchase decision. According to a study conducted by Keynote Systems, consumers preferred PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions.

"We are excited to partner with PowerReviews because of their reputation for providing a unique, helpful and proven solution that retailers and customers trust," said Paul Rosenblum, vice president of marketing for MyBuys. "PowerReviews is the perfect complement to MyBuys' offering as it further improves the consumer shopping experience. The two services work beautifully together to drive more revenue for the retailer."

MyBuys, which introduced MyBuys 3.0 earlier this year, has gained industry praise as an innovator in online retail recommendations. Instead of coarse segmentation or product-oriented approaches, MyBuys delivers consumer profile driven product recommendations to shoppers in emails, RSS feeds and on retailers' websites. MyBuys' deep consumer insight identifies a consumer's specific product wants and needs allowing precise targeting of cross sells and up-sells to encourage additional purchases.

"MyBuys is dedicated to providing customers with a personalized shopping experience and PowerReviews is thrilled to join forces with them," said Andy Chen, CEO of PowerReviews. "Together with MyBuys, our offering will enable retailers to ensure its customers are receiving the most customized recommendations and the best advice when it comes to buying items online."

"With the abundance of online shopping experiences today, it is crucial that we offer our consumers a personalized shopping experience," said Andre Brysha, vice president & chief marketing officer at RitzCamera. "As a customer of both MyBuys and PowerReviews, we are delighted to offer their combined solution to ensure great customer service by delivering the most relevant shopping experience to each one of our customers."

About PowerReviews

PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews' patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, Toys "R" Us, the Wine Enthusiast, NetShops, REI, Ritz Camera and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com. To experience the shopping benefits from Buzzillions, visit www.Buzzillions.com.

About MyBuys

MyBuys (www.mybuys.com) is a 1:1 behavioral recommendation service. MyBuys builds the deepest behavioral profiles on each consumer resulting in the highest converting recommendations. By reaching consumers on a client's web site, through email, and in RSS feeds, retailers realize more repeat visits, increased conversions, and larger order sizes. With revenues 300% the rate of traditional marketing, no upfront costs, and a pay for performance model, MyBuys customers realize immediate results with no risk. To find out how MyBuys can drive revenues with 1:1 behavioral recommendations, retailers should visit www.mybuys.com.

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