SAN MATEO, CA--(Marketwired - Mar 25, 2014) - MyBuys, provider of coordinated personalization solutions for display ads, email and websites, today announced the general availability of MyAds. This new display ad solution enables retailers and brands to acquire new customers, retarget recent site visitors and reactivate dormant shoppers at no financial risk -- MyBuys charges only once and only when a consumer makes a purchase. More than 100 retailers and brands have been using MyAds during the beta period.
MyAds is comprised of three personalized display advertising solutions, each working in tandem to engage consumers at each point in the shopper lifecycle.
- MyAds Acquisition leverages the Active Shopper Database, consisting of 250 million unique, anonymized shoppers to model, target and drive new-to-file customers.
- MyAds Retargeting finds visitors who browsed but didn't buy and brings them back to an ecommerce site.
- MyAds Reactivation re-engages previous customers outside of the typical retargeting window and gets them to buy again.
When combined, the three solutions also give marketers greater economic efficiency because they only pay MyBuys once to engage with consumers across each stage of the customer lifecycle -- and they only pay when the consumer makes a purchase.
In addition to MyAds for personalized display advertising, MyBuys provides MyMail for triggered email alerts and personalized email recommendations, and MySite for up-sells and cross-sells on e-commerce sites. Each is coordinated to ensure that consumers have a consistent, personalized cross-channel experience for every channel in which they interact with the retailer.
Today MyBuys also released results from the annual e-tailing group consumer survey on personalization. Amongst the findings, the survey showed that 52 percent of shoppers buy more with cross channel personalization, and 83 percent of consumers want to be recognized across channels and devices.
"We first saw the benefits of MyBuys' unique ability to upsell and cross-sell shoppers with MySite, which provides personalized recommendations on our ecommerce site," said LuckyVitamin CEO and Founder Sam Wolf. "After a successful launch, we rolled out MyMail to deliver individually crafted emails to consumers, and we now use MyAds Acquisition, Retargeting and Reactivation display ad solutions. LuckyVitamin is a customer-centric and metrics-driven organization that consistently uses A/B testing to ensure we only leverage technology that delivers revenue lift and customer satisfaction."
"With MyAds we are taking the risk out of display advertising," said MyBuys CEO Robert Cell. "We can guarantee new customers on a cost-per-acquisition basis because we know key shopping behaviors of more than 250 million consumers. We recognize them across their devices, and we apply all these insights to create personalized display ads, emails, and website offers. Our clients achieve revenue lift because MyBuys predicts in real-time what each consumer wants, knows how to reach them, and understands when they're most likely to act."
"Our research shows that the majority of consumers want to be recognized across devices and realize that they buy more with cross channel personalization, yet only 23 percent of shoppers think the retailers where they shop online do a good job of recognizing them across devices and personalizing the shopping experience consistently across them," said e-tailing group President Lauren Freedman. "Consumers expect to be known across the web and the predictive marketing technology fueling MyBuys positions the company as the solution provider that can do it."
MyBuys provides coordinated personalization solutions for display ads, email and websites to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. Today, 137 of the Internet Retailer Top 500 trust MyBuys for customer acquisition, conversion, retargeting and reactivation. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor, New York and London. Visit www.mybuys.com for more information.