SOURCE: MyBuys, Inc.

MyBuys, Inc.

August 08, 2011 08:00 ET

MyBuys Appoints Senior Vice President of Marketing

REDWOOD CITY, CA--(Marketwire - Aug 8, 2011) - MyBuys, the leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as Senior Vice President of Marketing.

He brings 18 years of marketing leadership and high growth strategy experience at successful software and consumer companies including Overtone, Activant, Brio Software, Oracle, and General Mills.

"We are thrilled to have a seasoned marketing executive like Neil Patil joining the team at MyBuys," said Robert Cell, president & CEO of MyBuys. "Neil's success in helping grow revenue substantially through innovative marketing leadership at past companies is exactly what we need to take MyBuys to the next level."

Most recently, Neil served as CMO at Overtone, a social media analytics company recently acquired by KANA Software, where he led the company's product strategy and marketing efforts resulting in adoption of customer and social listening programs by Fortune 100 retail, financial, and technology companies. Prior to Overtone, Neil was Vice President of Marketing at Activant Solutions, a retail and distribution software provider, where he oversaw the company's overall marketing activities, re-branding and positioning as the company expanded markets and doubled revenues to over $400M.

"Our solutions are helping many chief marketers and their teams deliver the most effective, personalized communications across all channels to lift sales and improve their customers' experience," said Neil Patil, senior vice president of marketing of MyBuys. "I'm here to help the marketplace understand the performance gains that hundreds of retailers that have recently turned to us are having with our solutions that combine deep consumer profiles with cross-channel execution."

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers. We help marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and within Facebook. More than 350 companies, including 75 of the Internet Retailer Top 500, use MyBuys to sell more. Based in Redwood City, Calif., MyBuys is a privately held company. Visit us online at

Contact Information

  • Media Inquiries:

    Craig Peasley
    MyBuys, Inc.
    Email Contact