October 08, 2009 09:00 ET

MyBuys' CEO Robert Cell to Join Microsoft and Peppers & Rogers on Stage at ExactTarget Connections

Personalization Leader to Sponsor "Success By Design" User Conference and Address One-to-One Communications in "The Royal Loyals" Session

REDWOOD CITY, CA--(Marketwire - October 8, 2009) - MyBuys, the leading provider of personalized product recommendations (PPR), today announced that on October 14, 2009 at 1:30 ET, CEO Robert Cell will be presenting with Microsoft and Peppers & Rogers in a session titled, "The Royal Loyals" at one-to-one marketing solutions provider ExactTarget's annual user conference, Connections '09: Success By Design, the world's largest gathering of one-to-one marketers.

"The Royal Loyals" session will cover how leading one-to-one marketers are increasing their wallet share by taking communications to the next level. Robert Cell will be presenting real world examples about how knowing customers and personalizing the customer experience across every retail touchpoint increases overall market share. Panelists joining Cell include Dr. Tom Lacki of Peppers & Rogers, the pioneer of the one-to-one marketing practice, and Matt Fleckenstein of Microsoft.

"Since my early days as COO at Blue Martini, I have been passionate about the power of one-to-one marketing to build strong customer relationships that consistently boost the bottom line," said MyBuys' CEO Robert Cell. "I am looking forward to joining other industry thought leaders to share my experiences working with more than 140 leading retailers delivering personalization solutions that drive revenue."

As a certified ExactTarget Extensions Network partner, MyBuys integration with ExactTarget provides clients with a suite of functionality to deliver personalized and relevant promotional and transactional emails. More than 1300 marketers from industry leading companies will attend ExactTarget's Connections '09: Success By Design user conference where they will take part in nearly 30 interactive breakout sessions ranging from e-marketing best practices to building multi-channel marketing campaigns.

"Connections: Success By Design will provide marketers with fresh insights and tactics from industry peers, thought leaders and visionaries like Robert Cell who know what is working right now and are willing to share their secrets for success," said Scott Roth, director of integrated partners at ExactTarget.

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Armani Exchange, Lancôme, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

Contact Information

  • Contacts:

    Lisa Joy Rosner

    Emily Borders
    Borders + Gratehouse
    415/963-4174 ext. 1