June 04, 2009 09:00 ET

MyBuys' CEO Robert Cell to Speak at Internet Retailer Conference and Exhibition

Thought Leader to Unveil Latest Research on How Consumers Want Personalized Recommendations Implemented

REDWOOD CITY, CA--(Marketwire - June 4, 2009) - MyBuys, the leading provider of personalized product recommendations (PPR), today announced that Robert Cell, CEO of MyBuys, will be speaking at the Internet Retailer Conference and Exhibition in Boston -- the largest online retail event of the year. In his session titled "Making product recommendations work for maximum conversion," Mr. Cell will be unveiling the results of a 1400 consumer survey conducted by the e-tailing group.

"As the leader in personalized product recommendations we interact with tens of millions of consumers daily for our clients -- and learn a lot from these interactions. We also take the time to formally survey consumers. This session will share practical feedback from our annual survey and will walk through strategies for a successful personalized recommendation implementation," said Robert Cell, CEO, MyBuys. "In this tough economy customer engagement is the key to increasing revenue. At MyBuys we have learned how to perfect both the art and science of personalized recommendations and are boosting revenue for our hundred plus clients."

With over two decades of merchandising experience, Robert Cell is an e-commerce and personalization expert. A former executive at Kellogg Company, he has run numerous innovative shopper-focused companies including COO of Blue Martini, a pioneer of e-commerce solutions, and CEO of AdSpace Networks. As CEO of MyBuys, he is pioneering the adoption of mass one-to-one marketing across multiple channels and is passionate about both consumer response and client success.

Mr. Cell will be speaking on Tuesday, June 16, 2009, 4:00PM, ET. For more information visit:

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Restoration Hardware, Lancôme, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company.

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