SOURCE: MyBuys, Inc.

MyBuys, Inc.

April 11, 2011 08:00 ET

MyBuys E-Commerce Health Index up for 13th Straight Month

Industry Health up 15% in March 2011 on Continued Strength of Full Priced Item Sales

REDWOOD CITY, CA--(Marketwire - Apr 11, 2011) - MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the March 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce increased 2.3% versus the same period last year and the important metric of revenue from full-priced item sales continues to grow, increasing at a robust 18.3% rate during the month of March while orders with promoted items present fell 24% during the period.

"Retailers are in a much stronger position this year than the past two years as they have continued to move merchandise at much better margins while still being able to grow the overall top-line. From the high-level view, revenue being up only 2.3% masks the rebound that retailers are experiencing," said Robert Cell, CEO MyBuys. "Merchandising is key to this as consumers are buying full-price product if it is right for them and communicated effectively. Personalizing each digital touch-point is key in facilitating awareness of the right merchandise for each consumer. We are proud of MyBuys proven assistance in increasing our clients' revenue by powering their cross-channel personalization."

The March 2011 Index also demonstrates the power of personalization as retailers saw a 19% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: March 2011 vs. March 2010
MyBuys E-Commerce Wellness Index↑ 15.3%
Total revenue year-over-year↑ 2.3%
Total revenues from products sold at list price↑ 18.3%
Total revenues from products sold with a discount↓ 25.4%
Depth of discounts↓ 1%
Average Order Value for personalized transactions↑ 19%

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers, direct brands, & agencies. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations, advertisement or content. MyBuys' clients are increasing engagement by more than 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. More than 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.

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