SOURCE: MyBuys, Inc.

MyBuys, Inc.

July 18, 2011 08:00 ET

MyBuys E-Commerce Health & Wellness Index up 14% in June

MyBuys Also Sponsors Cross-Channel Study With the e-tailing group, Finds Shoppers Want Consistent & Personalized Shopping Experiences

REDWOOD CITY, CA--(Marketwire - Jul 18, 2011) - MyBuys, the leader in cross-channel personalization for retailers, today released the June 2011 edition of the MyBuys E-commerce Health & Wellness Index™, and also announced the results from the e-tailing group's 4th annual consumer insights survey.

The MyBuys e-Commerce Health and Wellness Index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Industry health increased 13.8% during June 2011. Gains in total revenue for U.S. e-commerce increased 4% versus the same period last year, driven largely by a 16% increase in revenues from full-priced items, and a 12% decline in the number of products sold at a discount. These results continue to demonstrate the e-commerce industry's strong health this year, improving an average of 16% each month. The June 2011 Index also demonstrates the power of personalization as retailers saw an 18% increase in average order values for personalized transactions compared to sales without.

"Shoppers are increasingly expecting enhanced personalization in their shopping experiences across channels when searching for relevant goods and services," said Robert Cell, CEO, MyBuys. "As a part of this, they're also demanding a consistent experience, whether they're shopping in your store, on the website, from their smart phones, or reading their email. June marked the 17th straight month of e-commerce growth, and personalization strategies have been a key contributor to this streak, and our 4th annual e-tailing group consumer insights survey has quantified the ever rising bar that consumers now expect for relevant, personalized communications."

MyBuys also announced results of the 4th annual e-tailing group consumer insights survey which are captured in the whitepaper "Closing the Cross-Channel Gap", now available for download from www.MyBuys.com. The findings cover how today's retail shopping stacks up given 5 critical consumer demands -- convenience, consistency, customer service, personalization, and mobile/social shopping. The survey shows the current gaps between desired and real shopping experiences, and shows how retailers can tackle the cross-channel gap today. Top level findings also show that 85% of consumers want a cross-channel experience that is tailored to their unique shopping desires, and expect to have a consistent experience across all retail touch points through which they shop.

"Today's cross-channel shopper is a control freak where consistency, convenience, and service should be givens and essential for shopper satisfaction," said Lauren Freedman, President of the e-tailing group. "Unfortunately, as our survey uncovered, there are significant gaps between desired experiences and the reality of today's retail shopping. Merchants need to close that gap by paying attention to consumer demands, personalizing and tailoring the shopping experience across all customer touchpoints and channels."

HWI Key Stats: June 2011 vs. June 2010
MyBuys E-Commerce Wellness Index ↑ 13.8%
Total revenue year-over-year ↑4.0%
Total revenues from products sold at list price ↑15.9%
Total revenues from products sold with a discount ↓11.9%
Depth of discounts ↓ 2.0%
Average Order Value for personalized transactions ↑ 18.3%

About the MyBuys Ecommerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys
MyBuys is the leader in cross-channel personalization for retailers. We help marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 300 companies, including 75 of the Internet Retailer Top 500, use MyBuys to sell more. Based in Redwood City, Calif., MyBuys is a privately held company. Visit us online at www.MyBuys.com.

About the e-tailing group
the e-tailing group is a niche e-commerce consultancy that helps merchants deliver the right customer experience on their websites and across all of their channels while adeptly assisting technology companies to create and execute go-to-market strategies that simultaneously educate the retail community and deliver cost-effective thought leadership and lead generation. For more background about our research or for additional information on the e-tailing group, inc. please contact Lauren Freedman via email at LF@e-tailing.com, by phone to 773-975-7280 or visit the e-tailing group website www.e-tailing.com

Contact Information

  • Media Inquiries:
    Craig Peasley
    MyBuys, Inc.
    650-232-1490
    Email Contact