SOURCE: MyBuys, Inc.

MyBuys, Inc.

September 13, 2010 10:56 ET

MyBuys E-commerce Wellness Index Surges 23%

Retailers' Online Margins Show Strong Improvement as Pricing Power Improves

REDWOOD CITY, CA--(Marketwire - September 13, 2010) -  MyBuys, the leading provider of personalization for multi-channel retailers, today released the August 2010 edition of the MyBuys E-commerce Wellness Index™. The Index measures the overall health of U.S. e-commerce and tracks key trends among retailers. August 2010 revenue from full-priced items strongly surged by 28%, versus 2009, which drove the Wellness Index up 23% overall. The August results further the Index's recent trends, whereby discounted sales items fell by 25% of total revenue from 2009. Revenue from promoted goods dropped 11%. In addition to much stronger margins, total revenue for August also increased nearly 5% over the period which is stronger than recent months.

"The health of e-commerce continues to strengthen with these powerful August 2010 results," said Robert Cell, CEO MyBuys. "The Health and Wellness Index has consistently showed strong increases in 2010 margins versus a year ago but these margin increases have caused relatively flat top line revenue to occur even though gross margins are greatly improving within the industry. August was very positive as total revenue grew by a 5% mark as margins continued to be much stronger. This shows that retailers are successfully adjusting their marketing toward innovation and are less reliant upon price promotion as we head toward the all important holiday season."

The August 2010 Index also demonstrates the power of personalization as retailers saw a 7% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: August 2010 vs. August 2009  
MyBuys E-Commerce Wellness Index ↑ 23%
Total revenue year-over-year ↑ 5%
Total revenues from products sold at list price ↑28%
Total revenues from products sold with a discount ↓11%
Depth of discounts ↓ 0.2%
Average Order Value for personalized transactions ↑ 7%

About the MyBuys E-commerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

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