May 18, 2010 11:48 ET

MyBuys E-commerce Wellness Index up 20% in April

Reliance on Promotions Reverses Course, Retailers See Growth From Non-Promoted Items

REDWOOD CITY, CA--(Marketwire - May 18, 2010) -  MyBuys, the leading provider of personalized recommendations for multi-channel retailers, today released the latest edition of the MyBuys E-commerce Wellness Index™, which measures the overall health of U.S. e-commerce and tracks key trends among retailers. The April Index is up 20% compared to the same month one year ago. The health and wellness of the retail industry is supported by an increase of 23.6% in non-promoted items sold. And for the first time this year, sales of discounted items decreased 21.4% during the month versus April 2009, and they accounted for an average of 18% of total sales in April. The average depth of discount was down more than 2 percentage points from the previous year to 25.7%. Total revenue growth over the month was 2.2% greater than April 2009.

"Retailers are continuing to grow and regain a position of stability as their margins improve on the strength of non-discounted sales," said Robert Cell, CEO MyBuys. "Retailers with personalized merchandising strategies benefit even more as their Average Order Values are $10 greater across the industry on orders with personalization compared to those without. We are excited to see these trends in shopping and purchase behavior continue into the second quarter as month to month improvements turn into sustained growth for Internet retailers."

Key Stats: April 2010 vs April 2009  
MyBuys E-Commerce Wellness Index ↑ 19.6%
Total revenue year-over-year ↑ 2.2%
Total revenues from products sold at list price ↑ 23.6%
Total revenues from products sold with a discount ↓ 21.4%
Depth of discounts ↓ 2.3%
Average Order Value for personalized transactions ↑ 15.5%

About the MyBuys E-commerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 150 MyBuys clients.

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