SOURCE: MyBuys, Inc.

MyBuys, Inc.

July 10, 2012 07:00 ET

MyBuys Expands to Europe, Opens First Office in the UK

SAN MATEO, CA--(Marketwire - Jul 10, 2012) - MyBuys, Inc., the leader in cross-channel personalization, today announced the opening of their first European office in Windsor, UK. This expansion comes on the heels of MyBuys' latest product innovation, MyBuys Long-Term Targeting, a display advertising solution enabling retailers and brands to deliver relevant products and offers to past purchasers and site visitors long after the traditional short-term retargeting window closes.

This expansion into Europe will allow MyBuys to extend its leadership position in the personalization space by helping retailers to drive increased engagement and revenue with their customers. For the fourth year in a row, MyBuys was recognized as having more Internet Retailer Top 500 clients than any other provider in the personalization space, and in 2011 was named #114 in Inc. Magazine's list of the 500 fastest-growing private companies in the U.S.

"Our expansion into Europe is strategic for MyBuys, and was driven initially by the needs of our multi-national clients that do billions in online sales outside of the US & Canada," said Robert E. Cell, Chief Executive Officer of MyBuys. "We offer retailers the ability to personalize every consumer channel, and with this first step into Europe, we will be positioned to cover the extent of our retail clients' global reach, as well as to serve the needs of etailers focused exclusively on the UK and European markets."

The European Union has a different set of controls around privacy, and MyBuys has already been fully certified within the Safe Harbor framework. "We take online privacy very seriously at MyBuys," said UK native and VP of Global Enterprise Sales, Steve Jacob. "We understand the importance and sensitivity of online privacy more than anyone and we have gone to great lengths to ensure our personalization suite enhances the shopper experience and benefits retailers without jeopardizing consumer information or infringing on personal rights."

For more information on MyBuys in Europe, please contact Tim Street, Director of Business Development - EMEA, at +44 (0)1753 27 2375 or at

About MyBuys

MyBuys is the leader in cross-channel personalization for online retailers and consumer brands. MyBuys drives engagement, conversions and increases revenue by capturing insights from each consumer's behavior, then utilizing their patent pending choice modeling algorithms to predict the products each consumer would most likely purchase. MyBuys presents these products to consumers in a coordinated manner across every point of interaction on web sites, through email, via display ads, on mobile devices, within social sites and direct mail. Underlying the MyBuys personalization engine is a Big Data repository representing over 200M consumer profiles and 100 Tbytes of data, which the company uses to deliver real-time product recommendations. More than 400 retailers and consumer brands partner with MyBuys to increase their sales, and the company was named one of the fastest-growing private companies in the U.S. by Inc. Magazine for 2011. Visit for more information.

Contact Information

  • Tim Street
    Director of Business Development
    +44 (0)1753 27 2375
    Email Contact