September 09, 2009 09:00 ET

MyBuys and Guests From Independent Research Firm and Steve Madden Shoes Help Retailers Prepare for 2010

Free Educational Webinar Outlines 4 Things to Focus on in 2010

REDWOOD CITY, CA--(Marketwire - September 9, 2009) - MyBuys, the leading provider of personalized product recommendations (PPR), today announced that it is hosting a free educational Webinar with featured guests from Forrester Research and Steve Madden Shoes. The event is aimed at helping retailers succeed: 4 Things to Focus On in 2010 is on September 16, 2009 at 10am Pacific Time.

With Holiday lock-down in place, it is time for retailers to start focusing on plans for next year. This content-rich session will deliver innovative strategies and real-world tactics that connect with customers and drive sales. Four critical topics will be addressed:

1.   Social Media Integration
2.   Optimizing the Product Detail Page
3.   Mobile Integration
4.   Enhancing the Checkout Process

Sucharita Mulpuru, Vice President, Principal Analyst at Forrester Research and keynote speaker at the upcoming Annual Summit, will outline proven strategies for each topic and provide data on what consumers will be looking for in next year. She will also reveal emerging trends and discuss what forward-looking retailers can do to win.

Andrew Koven, President of e-commerce and Customer Experience at Steve Madden, will discuss his plans for 2010, providing real-world examples for each of the four topics. Participants will get a sneak peek into the strategies that drive success for this fashion footwear icon.

"MyBuys is committed to providing valuable resources for our clients, partners and prospects. Together with two other industry thought leaders, we have developed powerful content that will help retailers succeed in 2010," said Lisa Joy Rosner, VP marketing, MyBuys.

To register click here.

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Restoration Hardware, Lancôme, Steve Madden, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company.

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