June 08, 2009 09:00 ET

MyBuys Joins Endeca Extend Partner Program to Bring Personalized Product Recommendations to Endeca-Powered Retail Sites

Integration of MyBuys and Endeca Drives Higher Revenue for Retailers Through Personalized Up-Sells and Cross-Sells

REDWOOD CITY, CA--(Marketwire - June 8, 2009) - MyBuys, the leading provider of personalized product recommendations for online retailers, today announced that it has joined the Endeca Extend Partner Program. This alliance will help retail customers quickly and easily integrate personalized product recommendations from MyBuys directly into Endeca-powered sites. Through plug-and-play modules, called cartridges, MyBuys can plug directly into the user experience using Page Builder, a component of the Endeca Commerce Suite and the Endeca Publishing Suite.

As an Endeca Extend program member, MyBuys now offers customers an experience that combines its market-leading personalization solution with Endeca to deliver customized shopping experiences for each individual consumer resulting in increased conversion rates, average order value and 10-30% in overall revenues for online commerce sites.

"Endeca and MyBuys are invested in the success of many of today's most successful online businesses," said John Andrews, vice president, Industry Solutions for Endeca. "Endeca Extend provides the foundation to allow our customers to seamlessly integrate technologies with search and navigation-based promotion so our customers can focus on what matters most -- creating a superior site experience to grow their businesses."

Endeca's Commerce Suite and the Endeca Extend program allow joint clients to easily designate cross-sell and up-sell recommendation zones on their e-commerce sites and, with the MyBuys service, personalize the product recommendations in those zones for each individual consumer as they browse the site. Customers will see their conversion rates, AOV and revenues rise as MyBuys' portfolio of targeting algorithms match persistent behavioral profiles and product attributes in real-time to produce the highest converting cross-sells and up-sells.

"MyBuys and Endeca already work together with many retailers, including Cost Plus/World Market, who are profiting from our proven ability to drive revenues based on a deep understanding of the consumer and the merchant's own assortment. With Endeca Extend, MyBuys and Endeca make it quick and easy to access the best revenue driving recommendations for their customers," said Bob Cell, CEO, MyBuys.

MyBuys is participating in this year's Discover conference being held this week in Boston. For more information on Endeca Extend, visit

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Restoration Hardware, Lancôme, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company.

About Endeca

Endeca is a leading provider of search applications. Search apps built on Endeca's technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca's Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: or

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