SOURCE: MyBuys, Inc.

MyBuys, Inc.

September 28, 2010 07:00 ET

MyBuys Launches First, Fully Personalized, Mobile E-commerce Solution

With Personalized Mobile Offering, Retailers Can Increase Revenue by 300%

REDWOOD CITY, CA--(Marketwire - September 28, 2010) -  MyBuys, the leading provider of multi-channel personalization solutions, today introduced MyBuys Mobile, the industry's only personalization driven, full-service mobile offering for e-commerce. The solution optimizes the shopping experience for every consumer on any mobile device -- including iPhone, Android, Blackberry and iPad -- with optimal pages and personalized offers for every page on every site, for every individual consumer. This allows shoppers to quickly and easily find enticing products and make a purchase, and enables retailers to improve their mobile commerce traffic, conversion and repeat revenue by over 300% in only a few weeks with MyBuys Mobile.

US consumers will spend $2.4 billion in purchases using their mobile phones in 2010, up 100% from $1.2 billion in 2009, according to ABI Research. Amazon alone reported more than $1 billion in sales orders using mobile devices utilizing the power of personalization. However, many retailers have yet to address the mobile commerce opportunity and none have implemented personalization as the basis for their optimization. Because mobile shopping sites display little content, it is paramount that all offers and products are relevant to each consumer.

"Mobile is clearly a top priority for retailers -- a must in response to consumer demands," said Nikki Baird, managing partner at RSR Research. "But how consumers use mobile is still evolving, and at a very fast pace. Retailers need to understand -- and respond -- to how consumers want to use mobile, and personalization is going to play a key role. If you lose a customer in 3 clicks on your website, imagine the expectation on a slower, smaller device. Personalization of the mobile browsing experience can cut through the clutter and deliver what consumers are looking for."

Every customer who visits a retailer's mobile website using MyBuys is recognized as an individual with unique preferences and shopping behaviors. What they see is based on both explicit and implicit information about the shopper's preferences, purchase history and website activity. MyBuys serves the best templates, products and offers to the shopper with technology that displays real-time changes in content and inventory. One fast implementation allows MyBuys' clients to optimize mobile as well as web personalization, email remarketing, and predictive display remarketing. There are no IT requirements for current MyBuys clients and minimal for all new clients. MyBuys personalizes all page functionality including catalog, search, ratings and reviews, cart integration, store locator, and more.

"The mobile channel is the largest growing portion of e-commerce and is already a significant revenue generated for leading retailers," said Bob Cell, CEO of MyBuys. "Our new mobile offering optimizes mobile commerce driving the most clicks, repeat visits, and mobile revenue. MyBuys personalizes the shopping experience while leveraging each retailer's current website investments by automatically capturing and optimally presenting all web assets without recreating infrastructure by the retailer. For the shopper, it makes buying as simple as receiving a text as the best offers are brought to them, just for them. Mobile is all about merchandising -- not hunting."

MyBuys is the leader in the personalization of e-commerce across all channels. MyBuys combines preferences on over 200 million anonymous profiles with the deepest understanding of each retailer's catalog, which allows MyBuys to predict what shoppers want to buy and dynamically serve offers to each consumer across all channels including display advertising, email, direct mail and now mobile. MyBuys has partnered with Branding Brand, an industry leader in mobile commerce design and development, to leverage the MyBuys personalization leadership, algorithms and profiles and deliver the only full-service, personalized mobile sites available in the market today.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.

Contact Information

  • Media Inquiries:
    Tracy Shryer
    Borders + Gratehouse
    415.963.4174 x10
    tracy (at)bordersgratehouse.com