May 08, 2014 12:11 ET

MyBuys Names Rita Brogley as CEO and President

Company Poised to Extend Its Market Leadership in Personalization and Predictive Marketing

SAN MATEO, CA--(Marketwired - May 8, 2014) - MyBuys, provider of coordinated personalization solutions for display ads, email and websites, today announced the appointment of Rita Brogley as chief executive officer and president. Ms. Brogley has 20 years of experience leading high-performing marketing, sales and operations organizations and was most recently MyBuys' chief customer officer. Ms. Brogley has also joined the MyBuys Board of Directors, alongside founder and Chairman Bob Cell, Peter Nieh of Lightspeed Ventures, Amanda Reed of Palomar Ventures, and Paul Bartlett of Rho Ventures.

"MyBuys is transforming commerce by focusing on the specific shopping behaviors of individual consumers and empowering retailers to offer them what they want, when they want it," said CEO Rita Brogley. "Our unique personalization technology allows our retail and brand clients to create direct connections with shoppers and turn them into customers. We are playing a huge role in changing not only the digital marketing industry, but retailing as a whole."

"As the clear market leader in personalization for five years running, MyBuys is ideally positioned to lead the next wave of growth around B2C marketing automation. I am excited to have Rita step into this new role, her skillset is perfectly aligned with the opportunity in front of us, and we are fortunate to have her leading the charge," said Chairman Bob Cell.

In her prior role at MyBuys, Ms. Brogley managed all client-facing functions, including client success, strategic account management, professional services, application support, advertising operations, creative services, analytics and performance optimization. Before joining MyBuys, Ms. Brogley led the operations of many organizations in business-to-business SaaS software, ecommerce software, web analytics, consumer internet, television and video. She was the CEO of Amadesa for more than three years before it was acquired by LivePerson. Ms. Brogley has a BS in Industrial Engineering and Operations from Northwestern University and an MBA from the Harvard Business School. She served as entrepreneur in residence at V2 Capital, president and CEO of Moxi Digital, European director at Microsoft WebTV, consultant at Bain & Company, and as a sales and marketing executive at Hewlett Packard.

About MyBuys
MyBuys provides coordinated personalization solutions for display ads, email and websites to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. Today, many of the Internet Retailer Top 500 trust MyBuys for customer acquisition, conversion, retargeting and reactivation. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor, New York and London. Visit for more information.

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