February 24, 2009 12:06 ET

MyBuys and OrderMotion Partner to Boost Sales and Operational Efficiency for Online Retailers

Linking Personalization With Order Management Data Enhances Revenue Opportunities at All Customer Touch Points

REDWOOD CITY, CA and BOSTON, MA--(Marketwire - February 24, 2009) - MyBuys, the leading provider of personalized product recommendations, and OrderMotion, a leading provider of order management solutions, today announced a partnership that enables retailers to capitalize on revenue opportunities with each customer interaction while maximizing operational efficiency.

OrderMotion's industrial-strength order management solution combines throughput with visual data insight that informs real-time strategic decisions. Throughout the process of managing the back-end for merchants, OrderMotion collects vast amounts of order, item and customer data, which when combined with MyBuys' personalization engine creates a rich user experience that results in more effective cross-sells and up-sells based on customer-specific attributes.

"The MyBuys and OrderMotion partnership makes it simple for OrderMotion customers to take advantage of personalized product recommendations and create a best-in-class user experience on their sites," said Paul Rosenblum, Vice President, Products and Strategy, MyBuys. "The combined offering lets retailers put personalized recommendations on their websites, as well as in their transactional emails, increasing return visits and boosting site sales and revenue."

"Linking personalization to the rich data of the order management lifecycle creates great revenue value in all customer touch points. The combination also dramatically increases operational efficiency by automating the laborious process of selecting cross-sells and up-sells, as well as other common merchandising tasks," said Marty Fahey, CEO, OrderMotion.

Personalization can be applied at many customer interactions throughout the order management cycle to create additional revenue, including promotional and confirmation emails, when orders are placed with the call center and when a customer is engaging with customer support. With automated product recommendations, personalization also significantly increases a merchant's operational efficiency.

About OrderMotion

OrderMotion is an award-winning technology company that offers visual order management solutions for mid-market specialty online merchants. A software as a service (SaaS) pioneer, OrderMotion has helped hundreds of companies expand their ecommerce presence over the past 10 years. Processing over one billion dollars in ecommerce transactions and eight million orders each year, OrderMotion powers some of the most successful online merchants today, including, Dr. Natura,, Fair Indigo, and Zabar's. Based in Boston, MA, OrderMotion is a privately held company.

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue 5-20%. Premier retailers -- including Lancôme, Wine Enthusiast, and Karmaloop -- partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company.

Contact Information

  • For More Information, contact:
    Paul Rosenblum
    Vice President, Products and Strategy