SOURCE: MyBuys

MyBuys

June 15, 2009 08:00 ET

MyBuys Powers MarketLive Intelligent Marketing and Merchandising™ Suite to Increase Retailer Revenues 10-30%

Personalization Leader Provides Powerful Recommendation Services to Convert Consumers Throughout the Shopping Lifecycle

BOSTON, MA--(Marketwire - June 15, 2009) - Internet Retailer Conference and Exhibition (IRCE) -- MyBuys, the leading provider of personalized product recommendations for online retailers, today announced that the company's solution has been selected to power the MarketLive Intelligent Marketing and Merchandising (IMM) Suite™ being announced today at IRCE 2009. This integration extends the companies' marketing and technology relationship by incorporating MyBuys personalized product recommendations throughout the MarketLive Intelligent Commerce Platform.

MyBuys builds deep profiles based on each individual shopper's behavior, and then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. As an integrated component of the MarketLive IMM Suite, MyBuys boosts revenues 10 -30% by presenting precisely targeted and timely recommendations to each individual customer for optimal conversion rates. Personalized product recommendations are presented throughout the shopping lifecycle from the home page to the shopping cart and through ongoing email communications and alerts. Merchants using MyBuys maximize the impact of cross-sell and up-sell offers for increased conversion rates, higher average order value, and greater revenue.

"By expanding our integration and partnership with MarketLive, we are helping retailers better connect with consumers through their marketing and merchandising processes," said Robert Cell, CEO, MyBuys. "With MyBuys, MarketLive's retail customers can now engage shoppers at every touch point throughout the shopping lifecycle with relevant offers to grow revenues and increase the lifetime value of their customers."

Mark Pierce, CEO of MarketLive, added: "MyBuys continues to be a key partner as we work together to improve the way retailers market and merchandise their products online. We are confident the MarketLive IMM Suite will help retailers increase their revenues as they deliver more value to their customers through relevant and timely offers with MyBuys."

The MarketLive Intelligent Marketing and Merchandising (IMM) Suite™ is a set of deeply integrated email, personalization and search optimization technologies that attract the right customers and reach individual shoppers with relevant emails and offers. The tight integration of proven marketing and merchandising solutions, allows merchants to streamline their marketing processes and deliver relevant offers and communications every time they touch a shopper, maximizing revenue, lifetime customer value and loyalty.

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Restoration Hardware, Lancôme, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com

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