SOURCE: MyBuys, Inc.

MyBuys, Inc.

December 16, 2009 09:00 ET

MyBuys Reports E-Commerce Wellness Index Down 1% in November

Total E-Commerce Revenues Rise 4.4%, Fueled by Sales of Promoted Goods

REDWOOD CITY, CA--(Marketwire - December 16, 2009) - MyBuys, the leading provider of personalized recommendations for retailers, today released the MyBuys E-commerce Wellness Index™, which measures the overall health of U.S. e-commerce and tracks key trends among retailers. The November Index reports a 4.4% increase in total revenue year-over-year. Within the month, total revenues from products sold at list price decreased by 3.4%, while total revenues from promoted items increased by 120%. The depth of discounts also increased slightly to just over 26% in November 2009, up from a discount level of 24% last year. Taking these factors into account, the overall industry health as measured by the MyBuys E-commerce Wellness Index was down 0.9%.

"E-commerce has had four consecutive months with increased year-over-year sales, but with a growth rate of just 4.4%, November was the lowest increase since we started the Index in August," said Robert Cell, CEO MyBuys. "Based on the trends we're seeing, retailers will be challenged to maintain top line growth if they wean themselves too quickly from the discount-driven strategies that were prevalent in 2009. To counter this, retailers must shift their focus to strategies that encourage full price purchasing, such as targeting newly released products at relevant shoppers with a high propensity to buy."

While the average order value was down 1% across all sales in November, MyBuys retail customers saw an 18% increase in the order value when orders contained recommended products.

Key Stats: November 2009 vs November 2008

Total revenue year-over-year                                       + 4.4%
Total revenues from products sold at list price                    - 3.4%
Total revenues from products sold with a discount                  + 120%
Depth of discounts                                                    26%
MyBuys E-Commerce Wellness Index                                   - 0.9%

About the MyBuys E-Commerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our over 150 MyBuys clients.

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