November 23, 2007 08:00 ET

MyBuys-Sponsored Survey Reveals Majority of Consumers Want More Personalization in Online Shopping

62% of Online Shoppers Say Product Recommendations Rarely Personalized to Their Tastes

REDWOOD CITY, CA--(Marketwire - November 23, 2007) - According to a recent survey, sponsored by MyBuys and conducted by Harris Interactive®, online retailers are not doing enough to appeal to the desires of individual consumers. While a majority of online shoppers (76 percent) have received product recommendations when shopping online, over half (62 percent) say recommendations are rarely personalized to their tastes.

The survey results suggest that, by providing a more personalized online shopping experience, online retailers can attract more customers and boost their bottom lines. Unlike in previous years when retailers focused on attracting new online shoppers, today, almost everyone is already shopping online (84 percent of online adults), so it is more important that retailers differentiate themselves by offering a better experience. More than half of online shoppers (60 percent) are more likely to shop with a retailer that follows up with specific product recommendations based on their individual interests and past purchases, rather than retailers that send generic one-size-fits-all emails.

Nearly half (44 percent) of online shoppers say they are planning to do more of their holiday shopping online this year. Online retailers can capitalize on this trend by eliminating the stress of holiday shopping by offering a personalized experience to get consumers to what they want or need as quickly as possible.

"With the large quantity of online shoppers this holiday season, it is essential that we understand exactly what our customers are shopping for and with MyBuys' personalized recommendations we are able to meet individual needs," said Fred Lerner, president and CEO of Ritz Interactive, Inc. "Because of MyBuys we are able to offer a personalized solution to each one of our customers, ensuring great customer service during our busiest time of the year."

This great customer service goes beyond just a better shopping experience on retailers' Web sites. In the survey, 65 percent of online shoppers would like online retailers to offer personalization, including email alerts when new products arrive or go on sale from brands or categories they like, alerts when unavailable items they're looking for come back into stock, and product recommendations that help them find relevant items while they are shopping.

Consumers crave personalized customer service and the retailers that can deliver it will have greater retention rates and results this holiday season and throughout the year.

"During the holiday hustle and bustle, consumers look for retailers that make the experience easier for them," said Paul Rosenblum, vice president of marketing for MyBuys. "The survey results validate what MyBuys has always known to be true... retailers that truly personalize the shopping experience will thrive no matter what time of year it is."

Please visit to see the full report or email for the results.

About the Survey

This Holiday Shopping study was conducted online within the United States on behalf of MyBuys, Inc. between November 1 and November 5, 2007 among 2,480 U.S. adults ages 18+. Results were weighted as needed for age, sex, race/ethnicity, education, region, and household income.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys.

The data have been weighted to reflect the composition of the online U.S. adult population on the basis of Internet usage (hours per week) and connection type.

Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.

About Harris Interactive®

Harris Interactive is the 13th largest and one of the fastest growing market research firms in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its North American, European and Asian offices, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at To become a member of the Harris Poll Online and be invited to participate in online surveys, register at

About MyBuys (

MyBuys is a 1:1 behavioral recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach. By communicating on the retailer's Web site as well as in follow up emails and RSS feeds, our retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys' pay-for-performance model yields immediate results without any upfront costs, and clients report revenues at 300 percent the rate of traditional marketing programs. Our clients include Lancôme,, and urban street wear leader Karmaloop. Based in Redwood City, California, MyBuys is privately held. For more information on the company, visit

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