SOURCE: MyBuys

MyBuys

May 24, 2010 08:24 ET

MyBuys Unveils Predictive Remarketing for Display Advertising

Consumer Profile-Driven Remarketing Increases Click-Through Rates by More Than 50%

REDWOOD CITY, CA--(Marketwire - May 24, 2010) - MyBuys, the personalized product recommendation service leader for retailers, today introduced MyBuys Predictive Remarketing, the industry's only consumer profile-driven remarketing suite. MyBuys' next-generation approach proactively presents consumers with a range of products and offers they are most likely to want and now delivers these compelling display ads on popular Internet sites. The MyBuys Predictive Remarketing suite is the only offering that drives dramatically higher response rates from consumers across all channels including display advertising, email and direct mail. MyBuys also announced today the acquisition of online remarketing provider Veruta, which powers the display advertising component of the new suite with its dynamic advertising platform (see press release: MyBuys Acquires Veruta to Add Predictive Display Remarketing to Its Multi-channel Suite).

With MyBuys Predictive Remarketing, companies are seeing more than 500% improvement in click-through rates (CTRs) versus non-personalized remarketing solutions, and more than 50% improvements over all other remarketing offerings. Other remarketing solutions are reactive and merely advertise based on the last item the consumer viewed. MyBuys takes a proactive approach by leveraging insights gathered from four years of leadership in the personalization of ecommerce. This expertise, combined with preferences captured on 200 million anonymous profiles and deep understanding of each retailer's catalog and merchandising events, allows MyBuys to predict what shoppers want to buy, and to dynamically present multiple options to each consumer through display ads.

 "MyBuys is taking advertising to a new level. We consistently see outstanding ROI from MyBuys on our website and through email, and now, using its comprehensive understanding of our customers to predict what they are going to buy, MyBuys is turning our ad spend into increased sales," said Howard Wyner, President of Scentiments.com. "No two consumers are the same, and with MyBuys, no two ads are the same; shoppers are presented with products specifically targeted to them. Our customers are not bombarded with views of the same product they happened to click on last, but instead are presented with a variety of product options that directly speak to their preferences and interests."

"Retailers are recognizing that personalized communications far outpace marketing to the masses. RSR's soon-to-be released research on customer relevancy has found that retailers' desire to be more relevant to consumers -- already a high priority -- has only increased in importance in 2010," said Nikki Baird, Managing Partner, Retail Systems Research. "Unfortunately, their ability to execute on customer relevancy consistently across channels has a long way to go. Solutions that address this challenge and bring relevancy to customer interactions are important developments for the retail industry."

In addition to increasing performance, predictive remarketing enhances the marketer's brand by being relevant to each consumer, rather than being repetitive. When brands present the right product to the right person at the right time, shoppers click more often, return more frequently to the company's site, and purchase more products, achieving the highest Return on Ad Spend (ROAS) in the market.

"MyBuys strengthens our clients' brands by reliably predicting products and offers consumers want. We deliver 500% increases in engagement versus other display remarketing solutions -- which is consistent with the lifts we drive in our remarketing email and web merchandising offerings," said Robert Cell, president & CEO of MyBuys. "The real win for our clients is that display ads are now a revenue generating channel. As the only company that merchandises via display ads, email and retail websites, we enable our clients to easily try MyBuys Predictive Remarketing with their current implementations. All retailers need to do is approve the creative and MyBuys will begin driving traffic next day." 

MyBuys display advertising solutions hold consumer privacy as a core tenet and adhere to industry-leading privacy protection policies such as no personally identifiable data, incorporating only anonymous data and supporting full and easy 'opt-out.' 

About MyBuys
MyBuys is the leading provider of personalized recommendations for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue 10-30 percent. More than 170 retailers, including more than 50 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.

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