SOURCE: MyBuys

MyBuys

June 15, 2009 08:00 ET

MyBuys Upgrades Leading Personalization Service -- Increases Control and Reach for E-Tailers

Advanced Recommendation Technology Boosts Online Sales by Extending Personalization to All Online Customer Touchpoints

REDWOOD CITY, CA--(Marketwire - June 15, 2009) - MyBuys, the leading provider of personalized product recommendations (PPR), today announced the release of MyBuys 3.9. The SaaS offering for retailers includes algorithm enhancements, as well as Client Email Recommendation services and an easy-to-use Merchandiser Portal.

Client Email Recommendation services enable e-tailers to increase sales by embedding personalized product recommendations into a spectrum of email communications with customers including order confirmation, shipping notifications, and newsletters. The first fully automated email service of its kind combines MyBuys leading personalized alerts with all forms of client email recommendations to enable marketers to optimize and coordinate product recommendations to consumers with consistency while also being turnkey for the retailer.

Results from the latest consumer research conducted by MyBuys and the e-tailing group show that more than one in three shoppers expects personalized post-order communication. The entire research report, "Delivering the Added Value Customers Expect from Personal Product Recommendations -- A Practical Guide for E-Tailers," will be available for download on the MyBuys website in late June.

The Merchandiser Portal gives merchandisers greater control over which PPR customers see on MyBuys-powered sites. Using a simple web-based interface, MyBuys' clients incorporate their judgment and rules and marketing expertise into the recommendation process. New capabilities include an email promotion calendar, pre-built templates, the ability to define cross-sell and up-sell recommendations in addition to system-generated ones, and the ability to suppress recommendations for specific products based on business needs.

"These new upgrades can provide significant benefits to our customers by providing the best product suggestions at every email touch point coordinated with our Web and alert recommendations," said Erik Martinez, director of e-commerce at Peruvian Connection Ltd. "With MyBuys we are anticipating our customers' needs and exceeding their expectations across all channels."

"Because we are in constant communication with millions of consumers and our 100+ retail clients, we know these latest enhancements are ones they are asking for and see as valuable additions to our industry-leading personalization service," said Bob Cell, CEO, MyBuys. "Consumers respond very favorably to targeted, personalized recommendations at all touch-points and e-tailers appreciate the extra degree of control our portal gives them over how their site is merchandised."

About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers -- including Restoration Hardware, Lancôme, Wine Enthusiast and Cost Plus/World Market -- rely on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com.

Contact Information

  • Contact:

    Lisa Joy Rosner
    MyBuys
    415-305-4548
    lrosner@mybuys.com

    Emily Borders
    Borders + Gratehouse
    415-963-4174 ext. 1
    emily(at)bordersgratehouse.com