November 18, 2013 09:42 ET

MyCheck Solidifies Presence in New York City With Expanded Merchant Base, Integrated Loyalty Offering

Launches Advertising Campaign; Expands Merchant Base Beyond Hospitality

NEW YORK, NY--(Marketwired - Nov 18, 2013) -  MyCheck, the leading payments app for expediting checkout from restaurants and other businesses across 3 major markets worldwide, is solidifying its New York presence with a broad spectrum of merchants in the hospitality sector and beyond, now accepting the app for payment in Manhattan. In addition, the company has launched an advertising campaign this month that encompasses outdoor ads, online ads, a Taxi TV commercial and a viral movie which can be viewed at The campaign has attracted prominent influencers in the New York City nightlife scene, like local stunt comedian Fabrizio Goldstein, otherwise known as "The Fat Jew," and renowned DJ Jonny Famous.

MyCheck has a long list of participating businesses in New York City and the number is growing daily. From Michelin-starred restaurant Rouge Tomate that targets a highly selective foodie crowd, and the universal hangout of Columbia University students, The Heights Bar & Grill, to all-organic restaurants like Gustorganics, MyCheck has captured a wide variety of establishments that are popular with all New Yorkers. 

"MyCheck is the perfect app for a fun night out. Besides the coolness of being able to simply pay for the check from the phone, MyCheck takes away the uncomfortable feeling at the end of the night when it is time to split the check and you only want to pay for the specific items you had. It also makes it easy to redeem benefits since the punch cards are in the app, so there is no need to carry around loyalty cards anymore. I love using it and can't wait for more and more places to accept it," said David Latrielle, an avid MyCheck user and Senior Sales Manager at Micros Retail Systems, one of the leading POS companies serving the hospitality sector.

Merchants benefit from the app in multiple ways, with faster turnarounds, fewer chargebacks, the ability to spend time on customer service that would have otherwise been spent preparing checks, and developing more targeted marketing based on consumption. Servers and bartenders welcome the use of the app as well, since it lets them focus on providing better service which results in higher tips. Said Craig Goodman, a server at Resette, "I wish all my customers use MyCheck. It would make my life so much easier -- in terms of dealing with split checks, not having to worry about giving customers the bill too early or too late, and giving me the opportunity to provide the best service."

In addition, MyCheck is now also accepted at spas, hair salons, nail salons, gyms, cigar shops, and other small business merchants. Similar to its offering for restaurants, MyCheck integrates the payment experience with built-in loyalty, to offer customers a way to tabulate and redeem points on the mobile app itself, thereby ensuring the program participant is building points with each transaction, while managing the program digitally, so as to eliminate fraud.

"MyCheck makes so much sense. Instead of drastically discounting and attracting customers who will never come again, the app fosters customer loyalty and is designed to bring me potential customers that are in my neighborhood," said Seven Brown, owner of Harlem Skin Clinic and a board member of the Frederick Douglas Business Alliance.

The Company has also recently closed a $6.1M Round A financing series. One of its investors, supermodel Bar Refaeli is hosting a celebration highlighting this string of successes for the company at the downtown hot spot VIP Room on Thursday night.

About MyCheck:

How it Works

1. Check in to location
2. Give server 4-digit code
3. View bill
4. Split bill by item, amount or percentage
5. Add tip and pay

MyCheck is the leading mobile payment provider working in hospitality and beyond, having won first place in the CE Week Mobile App Showdown, second place in the Mobile Tech 2012 competition, and finalist at the GSMA Global Mobile Awards for Best NFC/Mobile Money Product or Service. Merchants benefit from the app in multiple ways, with faster turnarounds, less chargebacks, improved customer service and more targeted marketing based on consumption. MyCheck is PCI compliant, meeting the industry's highest standards for protection of consumer information, and integrates seamlessly with Point of Sale systems. The MyCheck app is free for users to download. It is user-friendly, and convenient, and promises a unique and streamlined check out experience without having to wait for the check or the credit card slip. More information is available at

Contact Information

  • Media Contact:
    Meir Kahtan
    +1 212-575-8188
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