November 02, 2009 06:30 ET Launches US Site to Replace

UK's leading furniture website to target the American home wares market

LONDON, UNITED KINGDOM--(Marketwire - Nov. 2, 2009) -The UK's leading home furniture and furnishings website,, has announced plans to launch a US website targeting the American home and home furnishings online market worth an estimated $121 billion., which is already live and expanding rapidly, currently collects together over 300 retailers and will hit 500 by the end of October 2009. The site will aggregate products from well-known US furniture and home wares giants including Kohls, Sears, Kmart, Pottery Barn, Crate & Barrel and Bed, Bath and Beyond as well as smaller niche retailers, displaying a massive collection of living room furniture, bedroom furniture, dining room furniture and home accessories. Products are searchable by essential criteria like price, color and dimension.

With the rapid expansion of the US home sector over the last three years, the US mydeco hopes to replicate the success of the UK site, offering the same comprehensive home wares search, stylish, curated shopping experience and a buzzing home design community. The site also hopes to be able to fill the gap left by the close of Domino magazine – the much loved US Conde Nast home design magazine that folded in February 09 – by offering a way to find stylish furniture and home accessories from an unparalleled range of retailers, along with expert home design advice. While the first release of the website focuses on providing a shopping experience only, the home design advice, inspiration and advice section will be added over coming months. in the UK, which aims to be better than Google for home furniture and decor search, offers an unrivalled shopping experience by collecting together home furniture and home accessories from over 1,500 home wares retailers. Well known high street shops like Heals, John Lewis, Marks & Spencer and Graham & Green are joined by an eclectic collection of over 200 independent designers to offer the widest possible home wares search, all in one place. Shoppers can search over three million products across retailer by price, color, dimension and style, saving time and money in their pursuit of creating the home of their dreams. The US site will eventually be much bigger than its UK cousin, with over 15 million products.

David Kelly, CEO of said, "It's a challenging move, but we're confident we can create a site that offers all the style, excitement and functionality of the UK site, but on a much larger scale. There is no one in that space that brings together all of these retailers in a curated and design-focused way."

As in the UK, the American mydeco will be able to call on the support of a high-profile Design Board, co-chaired by design icons, Sir Terence Conran and Philippe Starck. This creative powerhouse also consists of experts and innovators from every area of the home, including Tara Bernerd, Kelly Hoppen, Marc Newson and Kirstie Allsopp. These internationally-acclaimed designers offer advice, their thoughts on the future of design and their visions on how mydeco can transform the interior design world.

About mydeco

mydeco was founded by the management team behind, one of Europe's most successful ever online businesses. brings together more than 3 million home furniture and home decor products from over 1500 retailers. From high-end to high street, mass market to niche, you will find what you are looking for on mydeco without having to trawling the high street.

About mydeco design board

Co-chaired by style icons, Sir Terence Conran and Philippe Starck, this creative powerhouse consists of experts and innovators from every area of the home, including Tara Bernerd, Kelly Hoppen, Marc Newson and Kirstie Allsopp. These internationally-acclaimed designers offer the benefit of their years of experience and their visions for the future of the design world.

Key website features for the UK site include:

  • Shopping: search the UK's most comprehensive database of home furniture and home decor products by price, discount, color or dimension.
  • Design my room: build a virtual model of your home and choose from over 60,000 3D pieces of furniture to drag and drop into your room to check size and fit.
  • Community: share creative ideas, tips and tricks with 75,000 members, ask questions and showcase designs.
  • The Magazine: get the latest news from the interior design world, read features and trend watching advice.
  • Buy the look: view hundreds of inspiring looks from well-known designers, celebrities and even famous hotels. Tailor the look to your budget and define your own personal style.
  • Shop by style: from romantic to retro, find hundreds of stylish products in categorised by a range of styles.

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