SOURCE: myDIALS

myDIALS

June 09, 2010 15:28 ET

myDIALS Integrates Performance Module for Google AdWords With NetSuite's Cloud Computing Platform

Integration Helps NetSuite Customers Improve Ecommerce Sales by Dynamically Linking Inventory and Profitability to Pay-per-Click Ad Campaigns

CHICAGO, IL--(Marketwire - June 9, 2010) -  Internet Retailer Conference and Exhibition -- myDIALS, a leading vendor of SaaS performance management solutions, today announced the integration of its myDIALS Performance Module for Google AdWords with the NetSuite cloud computing platform. The myDIALS Performance Module, which measures the effectiveness of AdWords paid search campaigns, is an extension of the myDIALS operational business intelligence solution that was integrated with NetSuite this past April. Built using NetSuite's SuiteCloud development platform, the combined solution helps online marketers see the true ROI of their Google AdWords campaigns by combining performance metrics from NetSuite Ecommerce, CRM, and ERP, with metrics from Google AdWords. This leads to better marketing decisions and can boost Ecommerce sales.

"By combining AdWords metrics with the performance metrics contained in the myDIALS Performance Modules for NetSuite, we're allowing joint customers to tune their marketing campaigns to deliver higher revenue and profits," said Wayne Morris, CEO of myDIALS. "Because these myDIALS Performance Modules can be deployed so quickly, the improved ROI of marketing campaigns -- and the ROI of operational business intelligence -- begin almost immediately."

The myDIALS Performance Module for Google AdWords lets online marketers deploy in a single day the capability to see and analyze revenue and gross profits from their AdWords paid search campaigns. Results are presented within the NetSuite environment through the tightly integrated myDIALS dashboards. By applying myDIALS analytical capabilities and scenario analysis to the combined metrics, the combined solution helps executives make better business decisions based on more detailed and relevant information.

Working With NetSuite
The myDIALS Performance Module for Google AdWords and the associated myDIALS Connector for Google AdWords can be deployed in a single day to add functionality to the myDIALS Performance Module for NetSuite announced in April. Together, they analyze Google AdWords metrics, along with operational Key Performance Indicators (KPIs). The integrated solution extends NetSuite to help companies increase business efficiencies, business performance, and ROI on their marketing campaigns. 

"As more companies spend ever greater amounts of money on paid search, it becomes increasingly important that they can determine the true ROI of AdWords marketing campaigns," said Guido Haarmans, NetSuite's Vice President Developer Programs. "The combination of myDIALS, NetSuite, and Google AdWords provides the ability to track costs from impression to profit so that AdWords become an integral part of a highly optimized marketing effort."

About SuiteCloud
NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing. Based on NetSuite, the world's most widely used Software as a Service business application suite, SuiteCloud enables customers to run their core business operations in the Cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and SuiteApp.com, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud, please visit http://www.netsuite.com/developers.

About myDIALS
myDIALS is a leading SaaS performance management platform for the visualization and analysis of right-time performance metrics. A SaaS operational BI solution that incorporates advanced, easy to use analytics, myDIALS enables all users to view, filter and interact with data to make more informed decisions, more quickly. myDIALS connects to any data source for immediate data update and availability, and delivers unparalleled interactivity, knowledge sharing and predictive analytics to support cost-effective continuous improvement. Thousands of users across multiple industries -- including manufacturing, financial services and government - rely on myDIALS to improve operational performance and business results through better decision making. myDIALS is based in Louisville, Colo. Visit www.mydials.com for more information.

NetSuite, the NetSuite logo, SuiteBundler, SuiteCloud, Suitelets and SuiteScript are service-marks or trademarks of NetSuite Inc.

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