January 08, 2007 08:15 ET

MyDJ™ Solves Common Consumer Dilemma With Instant Playlist Technology on Audio Devices

MusicIP Gives Consumer Electronics Devices Onboard DJ Functionality

LAS VEGAS, NV -- (MARKET WIRE) -- January 8, 2007 --Anyone who owns a music player knows all too well that the most frequently used features are the "shuffle" and "skip" buttons. Creating a playlist with the right music is time-consuming and usually not practical. Enter MusicIP's new MyDJ™ technology which solves the problem of playing the right music for the moment without the hassle of browsing, skipping or searching by alphabetical song information. With one button, consumers can scan their music collections, select a song that fits their mood, and create dynamic playlists directly on a device.

"Increased storage capacity combined with a limited user interface creates a dilemma where consumers simply do not have satisfying playlists to match their moods," said Dr. Matthew Dunn, CEO of MusicIP. "Our patented technology makes your music more accessible by making your device musically intuitive, much like a personal DJ. Let MyDJ know what you want to hear, and it will instantly find related songs in your music collection and build the right playlist."

MusicIP licenses MyDJ technology to consumer electronics manufacturers of all kinds, including portable, home, auto and mobile device enterprises. Disney Consumer Products was one of the first companies to bring this intuitive technology to market for the 2006 holiday season in their line of Mix Stick and Mix Max players for kids.

The embedded functionality uses a variety of processor cores such as ARM, DSP, x86, and PowerPC. Libraries are available for ARM and DSP architectures such as NXP, SigmaTel, Symbian and Telechips. The MyDJ functions are incredibly code- and data-efficient, with the base configuration consuming less than 25K of code space and requiring no onboard database.

MyDJ technology will be on display in the MusicIP booth at CES in Las Vegas, January 8-11, 2007, Sands Hall, Download Tech Zone, Booth #70031.

About MusicIP

MusicIP provides music relationship solutions for digital music devices, applications and online services. The company is the market leader in track-centric music, with patented technologies and the industry's largest dataset of over 25 million fingerprints and musical signatures. Solutions include consumer electronics firmware, SDKs, hosted music search and the largest open-source track ID and free metadata service, MusicDNS. For more information, visit

Contact Information

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    Stephanie Phillips
    VP of Marketing
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