August 29, 2013 15:27 ET

Myles Kennedy and MOSCOT Celebrate Launch of The MYLES Sunglass With Charitable Auction Benefiting MOSCOT Mobileyes Foundation

Signed, Personalized PRS SE Angelus® Guitar and One Hour Guitar Lesson With Myles Kennedy

NEW YORK, NY--(Marketwired - Aug 29, 2013) -  MOSCOT, a New York City institution renowned worldwide for its iconic eyewear, commemorates the launch of The MYLES sunglass with a charitable online silent auction benefiting The MOSCOT Mobileyes Foundation. Prizes for the silent auction include a signed, customized PRS SE Angelus® Guitar, and private one hour guitar lesson with Myles Kennedy.

Fans will have the opportunity to win two amazing prizes generously donated by Myles Kennedy. Bidding on a beautiful PRS SE Angelus® guitar starts at $800.00, the guitar will be signed by Myles, and personalized for the lucky winner.

The second prize, an hour-long guitar lesson with Myles Kennedy himself, starts at $150.00. The winning bidder of the private lesson will have the opportunity to have one-on-one guidance from Myles Kennedy via Skype.

The online auction begins on August 29, 2013 at Winners will be announced live at a private benefit concert for VIP's and select fans at 7:30PM on September 12, 2013 at The MOSCOT Gallery and Music Space inside the MOSCOT Orchard Street Shop. For details on how to get your name on the list for the forty-five minute live acoustic set visit

The MYLES is a new sunglass created from an old classic and designed to emulate Myles laid-back, rock and roll style. The frame, available in muted earth tones, is derived from MOSCOT Original The SECHEL and incorporates quality details and precision aesthetics with a modern flare. Ten percent of proceeds from The MYLES purchased in MOSCOT shops and online at will be donated to the MOSCOT Mobileyes Foundation, which is committed to providing quality complimentary eye examinations to New York's underserved population.

For samples and/or high-resolution photos, or for event credentials, please contact Jessica Penzari at Vendeloo Inc., 718.522.9873, or via email at

Kevin at Paul Freundlich Associates at for North America and for International requests, Morgan at Roadrunner Records,

All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in its own labs, housed within its New York City Shops, before dispensing eyewear to customers worldwide.

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

The MOSCOT Mobileyes Foundation's mission is to preserve sight and improve lives by providing free quality medical eye care and prescription eyewear to those who would not otherwise have access to such care. For many of these men, women and children, our visit marks the first time in their lives they will experience corrected vision, enabling them to finally learn in school, gain and/or maintain employment, and care for themselves and their families. For more information please visit

Passion. Emotion. Melody. Aggression. These are the hallmarks of Alter Bridge, one of the most routinely acclaimed and adored hard rock bands on the planet. Formed in 2004 in Orlando, Florida, the band comprising guitarist Mark Tremonti, bassist Brian Marshall, drummer Scott Phillips and vocal powerhouse and guitarist Myles Kennedy have steadily but purposefully risen to the upper echelons of the rock world thanks to a mixture of supreme songwriting talent and musicianship and an unerring collective belief in the power of music. The band's first three albums -- One Day Remains, Blackbird and 2010's ABIII -- have helped Alter Bridge to accrue a huge international fan base, all of whom will be thrilled by the prospect of hearing the band's fourth album, Fortress, for the first time. A bold, ambitious and exhilaratingly powerful collection of freshly-minted anthems that refines and redefines its creators' trademark sound while simultaneously raising the bar in terms of speaker-melting, state-of-the-art sonic values. Fortress will be released in the United States on October 8, 2013 and September 30, 2013 internationally. Fortress can be preordered at

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