SOURCE: Arcata, LLC

Arcata, LLC

September 20, 2011 08:00 ET

MyPrint Announces New Name Change, Corporate Brand and Strategic Focus

SANTA ANA, CA--(Marketwire - Sep 20, 2011) - MyPrint, a technology, print and fulfillment company, today announced its name change to Arcata and unveiled its new brand identity and strategic focus. The new brand and corporate strategy will better support the changing requirements of its clients and bolster its position in the marketing resource management platform space.

"We've dramatically altered our business model from one of print, fulfillment and distribution services to one that enables integrated marketing execution through technology and services," said Chief Executive Officer Tom Baird. "While print and distribution will remain a core competency, we've recognized that we can deliver far more customer value by transforming our web to print software, eTools, to a marketing resource management platform, which we renamed mConnect. Additionally, we'll maintain our world-class customer service and support that our clients have come to expect."

mConnect includes marketing operations and multi-channel engagement solutions such as marketing asset management, location profiling, co-op management, email marketing, mobile marketing and social media marketing. The software allows users, particularly those that operate in distributed environments, i.e., corporate marketers, their agencies and local affiliates, to efficiently customize and coordinate localized marketing campaigns across multiple channels without compromising their brands.

"Our mission is to drive customer success through innovative marketing execution," Baird continued. "We believe that providing our clients with the right technology is just the first step in developing a solution that meets our mission. To deliver even greater value to clients, we've also enhanced our team with experts in channel & local marketing services to help clients develop and implement channel communications and local marketing programs. These services will be instrumental in helping clients meet their business goals and ultimately, achieve success."

New brand identity launched
The name Arcata loosely translates into gateway or archway in Italian and was born from the idea that the company's marketing resource management platform serves as the gateway to enabling integrated marketing execution for clients. As such, the new logo possesses a distinctive, multi-arch design and will serve as the company's brand identity to be used throughout all of the company's brand assets. A new website has also been created to reflect Arcata's new identity and solutions offering at www.arcatamarketing.com. Please visit the site to learn more about Arcata's mConnect and services.

About Arcata
Arcata, LLC, helps companies manage their distributed marketing programs and extend their brand to the local level by leveraging its web-based Marketing Resource Management (MRM) platform, mConnect, and providing print, fulfillment, and channel & local marketing services. Its robust platform and world-class support services are designed for distributed marketing organizations with local marketers such as franchisees, resellers, retail locations, dealer networks, agents, and field employees/offices. Arcata serves a myriad of industries including restaurants, franchises, financial services, retail, insurance, and agencies among others. The company is majority owned by Triton Pacific Capital Partners, a Los Angeles-based private equity firm. For more information, please visit www.arcatamarketing.com.

Contact Information

  • MEDIA CONTACT:
    Vanessa Valdez
    Director of Marketing
    Arcata, LLC
    Tel: 949.398.2138
    E-mail: Email Contact